By Saloni Jain
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
May 16, 2022

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.

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By Saloni Jain
The Booming D2C Economy: Survival of the Fittest
April 13, 2022

Can Marketplaces Compete against D2C Brands by offering Competitive Pricing?

‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read an advertisement on Instagram by Faces Canada, a beauty brand. The offer sounded irresistible enough for a cosmetic enthusiast like me to head on to their website and grab the products. As much as I was clear on adding only the necessary items to my cart, I ended up adding a lot more products, given the amazing offer the brand had to

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Techarc-DigiCommerce-Analytics
By Saloni Jain
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
January 19, 2022

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith in them while evaluating a smartphone.

Techarc today announced ‘Smartphone online buying analysis’ basis analysis of 5,000 online smartphone buyers across different price segments and locations.  In this Tech Insight, Techarc identified 5 key touch points or milestones that a potential buyer goes through before hitting a ‘buy’ button on the popular marketplaces like Amazon and Flipkart.

The 5 key milestones or touchpoints of

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By Saloni Jain
What should brands look at this festival season?
October 14, 2021

Need for an omnichannel presence to grab your lions worth share

The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the pandemic struck the world. Brands were forced to shut their traditional brick-and-mortar stores overnight and escalate their shift to e-commerce. It’s safe to say that the e-commerce industry was one of the major benefactors of the pandemic. New online businesses emerged and flourished in tandem with new consumer behavior and trends. As the dust from the pandemic starts to settle, the retail landscape

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Brand Infringment in eCommerce
By Saloni Jain
Brand Infringement in e-commerce: A Key Aspect For Brand Safety
July 20, 2021

Lessons from C-suite leaders

The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces has radically changed the way through which sellers add products digitally and make them available for purchase real-time globally. Moreover, the ubiquity of social media and technological advancements in marketing technology has further made it easy for businesses to create and promote brands in the smartest ways possible. There has been an influx of new brands and businesses in the market on a regular basis, thus, meaning

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