By Techarc
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
September 20, 2022

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and Smart Watch, defining premium smart tech

Gurugram –  In a study conducted by Techarc among the premium Android users, it was found that the trend towards building a smart tech lifestyle is getting stronger.  Users are buying multiple devices with the smartphone being the hub, while smart TV, TWS Earbuds and Smart Watch, the other three key devices defining this lifestyle.  There is also

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By Techarc
iPhone’s exponential growth in India compared to Android smartphones
September 8, 2022

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have shown 48 times growth by unit volume sales.

iPhone has always remained a niche smartphone catering to the premium and ultra-premium consumers who not only buy this trendsetter smartphone for features and performance but also as a symbol of their social and economic status. The cohorts of frequent international business travelers and NRIs have a higher penetration of iPhones. At

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By Techarc
5G to pace up revenues for the telecom sector in India with it reaching the landmark revenues of ₹10 Lakh crores by 2023
September 7, 2022

The telecom industry is expected to add ₹1 Lakh crore in every 3 years compared to previous trend of adding the same in 4 years period.The telecom sector is expected to grow at a CAGR of 9.4% between 2020-2025, while smartphones industry will lead the growth at a CAGR of 15.9% during the period.₹2 out of every ₹3 earned by the sector are directly paid by the consumers with the remaining coming from telecom operators and enterprises.Smartphone growth will continue to be backed by upgrade and replacement trends with estimated

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By Techarc
With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.
August 23, 2022

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features. In the May GAP analysis of expectations versus experience for Smart TVs, 53% of users attribute Display experience as the key differentiator and 32% say that the Audio plays a critical role in defining the experience.

Apart from Display, users now understand the significance of audio in delivering the overall immersive experience while consuming their favourite content over Smart TVs. While analyzing the data it was

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By Techarc
Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience
July 27, 2022

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic recall, Dolby figures among top 3 component (including applications) suppliers. 

Smartphone OEMs have enhanced the Battery experience by introducing great features such as Fast Charging and Wireless charging.  Besides, persistent r&d to increase the power retention in batteries by using different chemicals and materials, has also been received well by the users.  This deep level of focus on battery of a smartphone has resulted in

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By Techarc
Smartphone users under INR 30,000 find themselves compromising performance for price
June 29, 2022

Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi K20, and K20 pro should be affordable.Under 30K smartphone segment has reached a level of saturation and it demands innovation and cutting-edge performance for user loyalty61% of users in the 30K smartphone segment change their phones within 1 year due to a lack of performanceSpeed of the device is one of the major challenges users are facing, followed by battery back-up and technical glitches like the

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By Techarc
Voice control is driving the usage of smart home in India
June 28, 2022

92% of the smart home users responded that voice-control has made it convenient to set up a smart home.More than 90% of users have purchased their first smart home device in the last two years.Besides smart speakers, smart TV (81%), smart lights (56%) and smart ACs (55%) are the top 3 home appliances that are mostly operated using voice.Recommendations from friends & family, advertisements (TV and online ads), and social media are the top three sources of information about smart home.

Bangalore / Gurugram: As the usage of smart home

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By Techarc
Audio experience pivotal to holistic immersive experience on Smart TVs
June 24, 2022

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations.

In the April GAP analysis of expectations versus experience for Smart TVs, display and audio can be seen as the two main attributes of the Smart TV which define a positive experience for users.  Smart TV users appreciate holistic immersive experience, which cannot come without an interplay of both display and audio.

Among the display and audio, the gap between expectations and experience for display is narrowing as

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By Techarc
Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
June 3, 2022

Camera stands out others where experience is exceeding expectations indicating early signs of saturation.

Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm and MediaTek in terms of recall and awareness.

As per the April 2022 GAP Analysis of top 5 parameters defining smartphone expectations among buyers, there is an increasing ask from the potential users about Battery, Memory & Storage and Audio experience before they make their decision to purchase. On the other side, there is still scope to improve the experience on these parameters.  Camera

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