By Techarc
Smart TV Buyer FAQs
December 23, 2021

Gurugram – Thursday, December 23, 2021: After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to grow is immense. India has a little over 200 million households with a TV set. Additionally, there are commercial spaces like hotels, offices besides public places like airports, restaurants, etc., where TVs are installed. As per Techarc’s estimates, India has currently a little over 22 million Smart TVs installed base.

With several brands launching Smart TVs in affordable segments with screen size

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India-Foldable-Smartphones-Techarc
By Techarc
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
December 15, 2021

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability of brands operating in luxe segment.In 2022, 3-4 smartphone OEMs expected to launch foldable smartphone form factor giving consumers wider choice.  However, Samsung to have an edge as it will be ready with its 4th generation of foldables by the time.Samsung is the only smartphone OEM with commercially available foldable smartphones for the past 3 years. The revenues from foldable smartphone sales for Samsung in India

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By Techarc
Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.
December 1, 2021

With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India.

Gurugram – In its latest study on Smart Devices in India, Techarc today said that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal use gadgets as well as devices for home / office automation.

While covid-19 pandemic impact is considered as among key drivers behind this trend, the rapid growth of wired home broadband after aggressive fibre rollout of telecom operators has added as a key enabler.  India had 23.13

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By Techarc
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
November 29, 2021

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.

Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.

The three main techniques of brand infringement identified are: –

Fake Gratification: Instances where scammers infringe any brand’s identity by offering fake

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By Techarc
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
October 27, 2021

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales.

Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating them

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By Techarc
From Smartphones to Smart Tech-Style
October 20, 2021

How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle?

Smartphone is still the ‘hero’ smart device. However, its innovations are mostly perceived incremental and its innovations do not get a ‘wow’ from customers anymore. Yes, there is excitement around ‘bendables’ and ‘foldables’, but the mass consumers are aware its a distant dream and aspiration for them yet.

Smartphones have however, brought in some fundamental changes in the outlook towards technology, especially always on and connected

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By Techarc
Smartphone industry will earn more than half of its revenue in festive quarter in India
October 7, 2021

With over 49.9 million smartphones expected to sell during Oct-Dec 2021 quarter, the sales contribution of the quarter by revenue and volume is estimated at 56% and 32% respectively.

Key insights

Smartphones worth Rs 1,252 billion (US $16.9 Bn) expected to be sold during the festive quarter of Oct-Dec 2021.The revenue contributions will be led by Premium segment (Rs 25,000-50,000) of segment contributing 51.7% of the total revenues during the quarter.By volume sales, Mid segment (Rs 12,000-25,000) will drive the contributions with 42.1% smartphones selling in this segment.The channel contribution

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By Techarc
iPhone journey in India
September 29, 2021

iPhone journey in India snapshot

Price-Performance Ratio of iPhone All Models

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Indias-most-rewarding-Smartphone-Brand-Techarc-Infographic
By Techarc
Owing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.
September 16, 2021

In a consumer study done by Techarc, it was revealed that Camera quality, Battery performance and Audio quality are the three important factors determining the expectations of users wanting to buy a smartphone in Rs 6,000-12,000 price segment.  The study was conducted surveying 2,000 smartphone users in Tier 2 cities and towns of the country.  These users were using the phone for over 6 months and made up a clear perception about the experience their smartphones were delivering against the expectations for which they had chosen specific brands.  The study

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