By Techarc
Smartphone users under INR 30,000 find themselves compromising performance for price
June 29, 2022

Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi K20, and K20 pro should be affordable.Under 30K smartphone segment has reached a level of saturation and it demands innovation and cutting-edge performance for user loyalty61% of users in the 30K smartphone segment change their phones within 1 year due to a lack of performanceSpeed of the device is one of the major challenges users are facing, followed by battery back-up and technical glitches like the

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The-Smart-Homes-of-India-2022-Amazon-Techarc
By Techarc
Voice control is driving the usage of smart home in India
June 28, 2022

92% of the smart home users responded that voice-control has made it convenient to set up a smart home.More than 90% of users have purchased their first smart home device in the last two years.Besides smart speakers, smart TV (81%), smart lights (56%) and smart ACs (55%) are the top 3 home appliances that are mostly operated using voice.Recommendations from friends & family, advertisements (TV and online ads), and social media are the top three sources of information about smart home.

Bangalore / Gurugram: As the usage of smart home

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Smart-TV-Gap-Analysis-Techarc
By Techarc
Audio experience pivotal to holistic immersive experience on Smart TVs
June 24, 2022

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations.

In the April GAP analysis of expectations versus experience for Smart TVs, display and audio can be seen as the two main attributes of the Smart TV which define a positive experience for users.  Smart TV users appreciate holistic immersive experience, which cannot come without an interplay of both display and audio.

Among the display and audio, the gap between expectations and experience for display is narrowing as

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Techarc-Experience-Expectations-GAP-Analysis-Smartphones
By Techarc
Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
June 3, 2022

Camera stands out others where experience is exceeding expectations indicating early signs of saturation.

Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm and MediaTek in terms of recall and awareness.

As per the April 2022 GAP Analysis of top 5 parameters defining smartphone expectations among buyers, there is an increasing ask from the potential users about Battery, Memory & Storage and Audio experience before they make their decision to purchase. On the other side, there is still scope to improve the experience on these parameters.  Camera

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Smart-TV-Experience-by-Parameters_Techarc
By Techarc
Audio Experience pivotal to the satisfaction of Smart TV users
May 18, 2022

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring their purchase.

An analysis of over 40,000 questions and reviews put across by users of Smart TVs on key ecommerce platforms reveals that the quality of audio delivered by the Smart TVs is pivotal in defining the overall experience. 

Contrary to the quality of the display, which was few years back an anchor differentiation for Smart TVs, users are now finding the audio experience

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By Techarc
TechInsight – Performance of a smartphone defines the experience for a user
April 20, 2022

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. 

In its first TechInsight basis data analytics of over 25,000 comments, reviews, and questions of popular ecommerce marketplaces, Techarc today said that while tangible parameters like specifications are essential in setting the expectations of smartphone buyers, the experience is defined by the performance delivered by smartphones after the users start using these devices.

As per the analysis, the top three parameters setting the expectations of smartphone buyers are Specifications, Features and

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By Techarc
Sheatwork and Techarc unveil report on State of Women Tech Entrepreneurship in India
March 8, 2022

Indian unicorn growth story being led by male founders48% of surveyed women in non-metros eager become tech entrepreneurs vis-à-vis 23% in metrosAccess to capital, lack of mentors and even societal acceptance continue to be challenges for women entrepreneurs

New Delhi: Sheatwork, a one-stop knowledge hub for women entrepreneurs, today unveiled a report on ‘State of Women Tech Entrepreneurship in India’ in partnership with Techarc, a leading technology analytics, research, and consultancy firm.

The report highlights that while the number of female students in leading engineering institutes like the IITs has increased from

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By Techarc
Smart TV Buyer FAQs
December 23, 2021

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to grow is immense. India has a little over 200 million households with a TV set. Additionally, there are commercial spaces like hotels, offices besides public places like airports, restaurants, etc., where TVs are installed. As per Techarc’s estimates, India has currently a little over 22 million Smart TVs installed base.

With several brands launching Smart TVs in affordable segments with screen size of 43 inch or

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India-Foldable-Smartphones-Techarc
By Techarc
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
December 15, 2021

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability of brands operating in luxe segment.In 2022, 3-4 smartphone OEMs expected to launch foldable smartphone form factor giving consumers wider choice.  However, Samsung to have an edge as it will be ready with its 4th generation of foldables by the time.Samsung is the only smartphone OEM with commercially available foldable smartphones for the past 3 years. The revenues from foldable smartphone sales for Samsung in India

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