By Techarc
Smartphone users under INR 30,000 find themselves compromising performance for price
June 29, 2022

Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi K20, and K20 pro should be affordable.Under 30K smartphone segment has reached a level of saturation and it demands innovation and cutting-edge performance for user loyalty61% of users in the 30K smartphone segment change their phones within 1 year due to a lack of performanceSpeed of the device is one of the major challenges users are facing, followed by battery back-up and technical glitches like the

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By Techarc
Voice control is driving the usage of smart home in India
June 28, 2022

92% of the smart home users responded that voice-control has made it convenient to set up a smart home.More than 90% of users have purchased their first smart home device in the last two years.Besides smart speakers, smart TV (81%), smart lights (56%) and smart ACs (55%) are the top 3 home appliances that are mostly operated using voice.Recommendations from friends & family, advertisements (TV and online ads), and social media are the top three sources of information about smart home.

Bangalore / Gurugram: As the usage of smart home

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By Techarc
Sheatwork and Techarc unveil report on State of Women Tech Entrepreneurship in India
March 8, 2022

Indian unicorn growth story being led by male founders48% of surveyed women in non-metros eager become tech entrepreneurs vis-à-vis 23% in metrosAccess to capital, lack of mentors and even societal acceptance continue to be challenges for women entrepreneurs

New Delhi: Sheatwork, a one-stop knowledge hub for women entrepreneurs, today unveiled a report on ‘State of Women Tech Entrepreneurship in India’ in partnership with Techarc, a leading technology analytics, research, and consultancy firm.

The report highlights that while the number of female students in leading engineering institutes like the IITs has increased from

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By Techarc
Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.
December 1, 2021

With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India.

Gurugram – In its latest study on Smart Devices in India, Techarc today said that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal use gadgets as well as devices for home / office automation.

While covid-19 pandemic impact is considered as among key drivers behind this trend, the rapid growth of wired home broadband after aggressive fibre rollout of telecom operators has added as a key enabler.  India had 23.13

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By Techarc
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
November 29, 2021

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.

Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.

The three main techniques of brand infringement identified are: –

Fake Gratification: Instances where scammers infringe any brand’s identity by offering fake

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By Techarc
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
October 27, 2021

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales.

Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating them

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By Techarc
Owing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.
September 16, 2021

In a consumer study done by Techarc, it was revealed that Camera quality, Battery performance and Audio quality are the three important factors determining the expectations of users wanting to buy a smartphone in Rs 6,000-12,000 price segment.  The study was conducted surveying 2,000 smartphone users in Tier 2 cities and towns of the country.  These users were using the phone for over 6 months and made up a clear perception about the experience their smartphones were delivering against the expectations for which they had chosen specific brands.  The study

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By Techarc
Riding on the positive festive season sentiments, Smart TVs to show record sales of around 11-14 Mn, double than CY2020. Smartphones to continue being the largest contributor of Connected Devices in India.
September 13, 2021

Announcing the 2nd edition of the India Connected Consumer Devices Report, Techarc today said that Indians are expected to buy connected devices worth ₹ 3,12,689 crore in 2021.

Faisal Kawoosa, Founder and Chief Analyst Techarc said, “The market as well as consumers are upbeat about the festival season which is around the corner.  While the concerns of supply still hover over, it is expected that certain categories of smart devices will see record sales due to long term impact of hybrid working models, attractive offers and hybrid channel structure.”

“Brands including Apple, Samsung, Xiaomi,

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By Techarc
Samsung Galaxy S21 Ultra leads the Unboxing Score with an overall score of 789 way above industry benchmark of 505 for the smartphone models launched in 1H 2021 in India
September 6, 2021

The Unboxing Score analysis was done basis 178 variants announced by various Smartphone OEMs during Jan-Jun 2021.  The score is Techarc’s proprietary unique statistically driven value-price measurement making it easy for users to select the smartphone with the maximum value at a given price.

In its 1st edition of Unboxing Score analytics announced by Techarc, Samsung Galaxy S21 Ultra emerged as the highest value offering smartphone across price segments that were launched during Jan-Jun (1H 2021) in India.

Releasing the Unboxing Score analytics, Faisal Kawoosa, Founder and Chief Analyst,

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