By Techarc
Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.
December 1, 2021

With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India.

Gurugram – In its latest study on Smart Devices in India, Techarc today said that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal use gadgets as well as devices for home / office automation.

While covid-19 pandemic impact is considered as among key drivers behind this trend, the rapid growth of wired home broadband after aggressive fibre rollout of telecom operators has added as a key enabler.  India had 23.13

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By Techarc
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
November 29, 2021

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.

Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.

The three main techniques of brand infringement identified are: –

Fake Gratification: Instances where scammers infringe any brand’s identity by offering fake

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By Techarc
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
October 27, 2021

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales.

Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating them

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Indias-most-rewarding-Smartphone-Brand-Techarc-Infographic
By Techarc
Owing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.
September 16, 2021

In a consumer study done by Techarc, it was revealed that Camera quality, Battery performance and Audio quality are the three important factors determining the expectations of users wanting to buy a smartphone in Rs 6,000-12,000 price segment.  The study was conducted surveying 2,000 smartphone users in Tier 2 cities and towns of the country.  These users were using the phone for over 6 months and made up a clear perception about the experience their smartphones were delivering against the expectations for which they had chosen specific brands.  The study

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Techarc-India-Connected-Consumer-Devices-Report-2021
By Techarc
Riding on the positive festive season sentiments, Smart TVs to show record sales of around 11-14 Mn, double than CY2020. Smartphones to continue being the largest contributor of Connected Devices in India.
September 13, 2021

Announcing the 2nd edition of the India Connected Consumer Devices Report, Techarc today said that Indians are expected to buy connected devices worth ₹ 3,12,689 crore in 2021.

Faisal Kawoosa, Founder and Chief Analyst Techarc said, “The market as well as consumers are upbeat about the festival season which is around the corner.  While the concerns of supply still hover over, it is expected that certain categories of smart devices will see record sales due to long term impact of hybrid working models, attractive offers and hybrid channel structure.”

“Brands including Apple, Samsung, Xiaomi,

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Techarc-Unboxing-Score-1H-2021
By Techarc
Samsung Galaxy S21 Ultra leads the Unboxing Score with an overall score of 789 way above industry benchmark of 505 for the smartphone models launched in 1H 2021 in India
September 6, 2021

The Unboxing Score analysis was done basis 178 variants announced by various Smartphone OEMs during Jan-Jun 2021.  The score is Techarc’s proprietary unique statistically driven value-price measurement making it easy for users to select the smartphone with the maximum value at a given price.

In its 1st edition of Unboxing Score analytics announced by Techarc, Samsung Galaxy S21 Ultra emerged as the highest value offering smartphone across price segments that were launched during Jan-Jun (1H 2021) in India.

Releasing the Unboxing Score analytics, Faisal Kawoosa, Founder and Chief Analyst,

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Chipset Market Share 1H 2021
By Techarc
MediaTek emerges as the preferred chipset partner for Smartphone OEMs in India
August 20, 2021

Out of total 117, 54 smartphone models were launched in 1H’21 (Jan-Jun) using a MediaTek SoC.  Qualcomm led the 5G smartphone launches with 20 out of 35 models launched using its chipset.

Even as the pandemic jitter continues to loom over the market sentiments giving shock waves to the industry along with the erratic supply-chain issues which seem not to be settling before mid of 2022, a total of 117 smartphones were launched in India in the 1st half (Jan-Jun) of 2021.

Among smartphone OEMs Samsung led with 16 launches, closely followed

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CII Techarc JK Technology Panel
By Techarc
CII and Techarc plan to set up JK Technology Panel to foster Technology driven transformation in the UT
July 15, 2021

The panel will consist of leading technology business leaders and professionals.

Srinagar –  CII J&K Council plans to collaborate with Techarc, as knowledge partner in setting up first of its kind Technology Panel of eminent technology business leaders and professionals, which will act as a think tank / advocacy group fostering Technology driven transformation in the UT.

The panel will actively engage government, academia, and the businesses to work on increasing the uptake of technology and latest interventions driving innovations in products, services, and functions.

The key objectives of the panel will be

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By Techarc
Promotion of domestic EV manufacturing to doubly impact India Trade Deficit, make India AtmaNirbhar in Fuel.
April 30, 2021

1.3% of vehicles sold in India during FY 20-21 were Electric Vehicles. 

Gurugram, Friday, April 30, 2021 – In its first report on Electric Vehicles (EVs) for India market, techARC today said that the promotion of EVs in India will lead to a double positive impact on the Trade Deficit of India.

Releasing the key insights, Faisal Kawoosa, Founder, techARC said, “EVs are uniquely positioned which can impact the Balance of Trade in two ways where it not only can reduce the imports of electronics used for manufacturing EVs through

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