Techarc-Premium-Smart-Tech-Survey-2022
By Techarc
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
September 20, 2022

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and Smart Watch, defining premium smart tech

Gurugram –  In a study conducted by Techarc among the premium Android users, it was found that the trend towards building a smart tech lifestyle is getting stronger.  Users are buying multiple devices with the smartphone being the hub, while smart TV, TWS Earbuds and Smart Watch, the other three key devices defining this lifestyle.  There is also

Read more
Techarc_India-Smartphone-Big-Picture-2025_Fig1
By Techarc
5G to pace up revenues for the telecom sector in India with it reaching the landmark revenues of ₹10 Lakh crores by 2023
September 7, 2022

The telecom industry is expected to add ₹1 Lakh crore in every 3 years compared to previous trend of adding the same in 4 years period.The telecom sector is expected to grow at a CAGR of 9.4% between 2020-2025, while smartphones industry will lead the growth at a CAGR of 15.9% during the period.₹2 out of every ₹3 earned by the sector are directly paid by the consumers with the remaining coming from telecom operators and enterprises.Smartphone growth will continue to be backed by upgrade and replacement trends with estimated

Read more
By Techarc
Smartphone users under INR 30,000 find themselves compromising performance for price
June 29, 2022

Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi K20, and K20 pro should be affordable.Under 30K smartphone segment has reached a level of saturation and it demands innovation and cutting-edge performance for user loyalty61% of users in the 30K smartphone segment change their phones within 1 year due to a lack of performanceSpeed of the device is one of the major challenges users are facing, followed by battery back-up and technical glitches like the

Read more
The-Smart-Homes-of-India-2022-Amazon-Techarc
By Techarc
Voice control is driving the usage of smart home in India
June 28, 2022

92% of the smart home users responded that voice-control has made it convenient to set up a smart home.More than 90% of users have purchased their first smart home device in the last two years.Besides smart speakers, smart TV (81%), smart lights (56%) and smart ACs (55%) are the top 3 home appliances that are mostly operated using voice.Recommendations from friends & family, advertisements (TV and online ads), and social media are the top three sources of information about smart home.

Bangalore / Gurugram: As the usage of smart home

Read more
By Techarc
Sheatwork and Techarc unveil report on State of Women Tech Entrepreneurship in India
March 8, 2022

Indian unicorn growth story being led by male founders48% of surveyed women in non-metros eager become tech entrepreneurs vis-à-vis 23% in metrosAccess to capital, lack of mentors and even societal acceptance continue to be challenges for women entrepreneurs

New Delhi: Sheatwork, a one-stop knowledge hub for women entrepreneurs, today unveiled a report on ‘State of Women Tech Entrepreneurship in India’ in partnership with Techarc, a leading technology analytics, research, and consultancy firm.

The report highlights that while the number of female students in leading engineering institutes like the IITs has increased from

Read more
By Techarc
Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.
December 1, 2021

With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India.

Gurugram – In its latest study on Smart Devices in India, Techarc today said that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal use gadgets as well as devices for home / office automation.

While covid-19 pandemic impact is considered as among key drivers behind this trend, the rapid growth of wired home broadband after aggressive fibre rollout of telecom operators has added as a key enabler.  India had 23.13

Read more
By Techarc
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
November 29, 2021

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.

Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.

The three main techniques of brand infringement identified are: –

Fake Gratification: Instances where scammers infringe any brand’s identity by offering fake

Read more
By Techarc
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
October 27, 2021

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales.

Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating them

Read more
Indias-most-rewarding-Smartphone-Brand-Techarc-Infographic
By Techarc
Owing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.
September 16, 2021

In a consumer study done by Techarc, it was revealed that Camera quality, Battery performance and Audio quality are the three important factors determining the expectations of users wanting to buy a smartphone in Rs 6,000-12,000 price segment.  The study was conducted surveying 2,000 smartphone users in Tier 2 cities and towns of the country.  These users were using the phone for over 6 months and made up a clear perception about the experience their smartphones were delivering against the expectations for which they had chosen specific brands.  The study

Read more