By Techarc
Sony Play Station continues to drive console Gaming sales in India shipping over 96.5% of the devices in 3Q’20
November 9, 2020

Market likely to see 21% dip in sales in 2020 over previous year owing to poor start due to Covid-19 pandemic

Gurugram – Monday November 9, 2020: In its first India Gaming Console Market Scan report for 3Q (JAS) 2020, techARC today said that in the calendar year 2020, over 42.8k units were shipped during the first three quarters which is 30% less than the volumes of the corresponding period for 2019.  techARC estimates total shipments for calendar year 2020 to cross 72,000 units, which will be 21% less than

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Fig1-techARC-India-Holistic-Smartphone-Brand-Quality-Index-2020
By Techarc
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
October 29, 2020

Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index

Gurugram – Thursday, October 29, 2020: In techARC’s Smartphone Brand Quality Index report, industry’s first end-to-end measure of smartphone brand quality released today, it was revealed that the brands having community driven approach score high on holistic quality that has a direct bearing on repurchases and recommendations to friends and family.

Sharing key findings of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The active engagement of

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By Techarc
Thanks to Smartphone experience, Indians are increasingly embracing other Smart Devices
September 7, 2020

Smartphone users’ buy wish- list tops Smart TV, Smart Watch / Smart Speaker and Home Appliances in that order

Gurugram – Monday, 7 September 2020: The 1st edition of ‘The Connected Indian Consumer’ consumer insights report released today by techARC reveals that Indians are quickly moving beyond Smartphones and leveraging the benefits and ‘connectivity’, ‘smartness’ and ‘intelligence’ of these devices to elevate the overall experience of living. In this report, based on insights captured from 2,500 users, the essence of this trend can be traced to extremely high satisfaction

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By Techarc
Average Ad-Fraud rate to go up to 45-55% against the present 25-35%
August 18, 2020

Ad-Fraud likely to increase in Digitally Mature as well as New Entrant organisations in the aftermath of Covid-19 pandemic.

Gurugram – Tuesday, August 18, 2020: The ad-fraud report released today by techARC, powered by mFilterIt, projects it to go up in the range of 45-55% compared to the present industry average of 25-35%. This is owing to switch in marketing spends towards digital advertising while the overall marketing budgets are being squeezed by organisations across industry segments. The second major factor of this increase in the average

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By Techarc
ESDM sector has to keep up to its global reputation during Covid-19
May 15, 2020

Manufacturing and supply-chain logistics is worst affected hampering the overall efficiency of the output for the sector.

Gurugram – Friday, 15 May 2020: The 2nd episode of techFLIX special series on Covid-19 and its impact on the digital industry in India was organised by techARC in collaboration with IESA.  The industry leaders unanimously drew attention to the role Indian ESDM plays in the global semiconductor industry.  It was highlighted that the main challenge of the sector during Covid-19 was to maintain the global reputation of the Indian value chain in terms of

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By Techarc
Telecom leaders applaud fraternity for their efforts during lockdown to keep the services running efficiently
May 2, 2020

Industry thanks government for proactive support facilitating movement of staff and equipment during the lockdown.

Gurugram – Saturday, 2 May 2020: In its 1st episode of techFLIX special series on Covid-19 and its impact on the digital industry in India organised by techARC in collaboration with COAI, the telecom leaders saluted the efforts of the fraternity for braving the conditions to keep the networks up and implement necessary changes on-the-go to augment capacities due to unprecedented increase in the demand for digital services enabled by telecommunications.

Rajan S Mathews,

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techARC-Unomer MegaInsight
By Techarc
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
July 18, 2019

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD) App penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country.

4 out of 5 Smartphone users are having at least one OTT Entertainment platform which they are using for entertainment.  This is in addition to the ‘casual’ entertainment over YouTube and other UGC (User Generated

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By Techarc
Undecided online Smartphone buyers are not targeted by Xiaomi and Samsung
July 8, 2019

The two major brands in the
Smartphone industry are focusing on users who are looking for smartphones
within respective brands.

Gurugram – Monday July 8, 2019: techARC along with mScanIt powered by mFilterIt today launched an exclusive Digital and E-Commerce SOV (Share of Voice) insights and advisory programme for the Smartphone brands.  This helps Smartphone brands optimise their digital advertising as well as E-Commerce strategy and also implement the best practices adopted by successful online Smartphone brands.  As per the insights of the programme, major players like Xiaomi and Samsung are

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10 years of Smartphone for All with text
By Techarc
techARC Launches Digital Programme ‘10 years of Smartphone for all’
June 10, 2019

Event to Set Stage For 1 billion Smartphone users in India

techARC, a technology start-up analytics, research and consulting services firm, has announced the launch of an exclusive mega digital programme ‘10 years of Smartphone for all’, a series of webinars and activities to highlight important events of the last 10 years in the smartphone industry, with an aim to set up a platform to shape the next decade.

Through techFLIX, a techknowledgy on demand service, techARC will hold an exclusive bi-monthly series on smartphones, with the first episode premiering on

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