techARC India Mobile Phone Exports 2020
By Techarc
India Smartphone Exports estimated to cross record $1.5 Billion in 2020
November 23, 2020

‘Make in India’ initiative bearing fruits as people across 24 countries use mobile phones Made in India.

Gurugram – Monday, November 23, 2020: techARC in its India Mobile Phone Exports Market Scan Report announced today, pegged the total exports of smartphones to cross $1.5 billion by value.  This would be over 98% of the total mobile phones exported out of India.

Announcing the report, Faisal Kawoosa, Founder & Chief Analyst, techARC highlighted, “India has been exporting mobiles to destinations like UAE and neighbouring SAARC countries for quite some time.  However, ‘Make

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By Techarc
Smart Speaker shipment expected to cross record 750,000 units by end of 2020. Amazon Echo drives the market, Xiaomi makes an impressive entry
November 16, 2020

Among Smart Connected Devices, Smart Speaker ranks 2nd in the wish list of Indian consumers

Gurugram – Monday November 16, 2020: Announcing its 1st edition of India Smart Speaker Market Scan report, techARC today said that the unit shipments of the device are expected to cross 750,000 units by the end of year 2020, which is an all time high.  The market is primarily led by Amazon Echo Smart Speakers which has 95.9% cumulative market share for the period Jan-Sep 2020.  Xiaomi has made an impressive debut in the quarter

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By Techarc
Sony Play Station continues to drive console Gaming sales in India shipping over 96.5% of the devices in 3Q’20
November 9, 2020

Market likely to see 21% dip in sales in 2020 over previous year owing to poor start due to Covid-19 pandemic

Gurugram – Monday November 9, 2020: In its first India Gaming Console Market Scan report for 3Q (JAS) 2020, techARC today said that in the calendar year 2020, over 42.8k units were shipped during the first three quarters which is 30% less than the volumes of the corresponding period for 2019.  techARC estimates total shipments for calendar year 2020 to cross 72,000 units, which will be 21% less than

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By Techarc
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
October 29, 2020

Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index

Gurugram – Thursday, October 29, 2020: In techARC’s Smartphone Brand Quality Index report, industry’s first end-to-end measure of smartphone brand quality released today, it was revealed that the brands having community driven approach score high on holistic quality that has a direct bearing on repurchases and recommendations to friends and family.

Sharing key findings of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The active engagement of

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By Techarc
Thanks to Smartphone experience, Indians are increasingly embracing other Smart Devices
September 7, 2020

Smartphone users’ buy wish- list tops Smart TV, Smart Watch / Smart Speaker and Home Appliances in that order

Gurugram – Monday, 7 September 2020: The 1st edition of ‘The Connected Indian Consumer’ consumer insights report released today by techARC reveals that Indians are quickly moving beyond Smartphones and leveraging the benefits and ‘connectivity’, ‘smartness’ and ‘intelligence’ of these devices to elevate the overall experience of living. In this report, based on insights captured from 2,500 users, the essence of this trend can be traced to extremely high satisfaction

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By Techarc
Average Ad-Fraud rate to go up to 45-55% against the present 25-35%
August 18, 2020

Ad-Fraud likely to increase in Digitally Mature as well as New Entrant organisations in the aftermath of Covid-19 pandemic.

Gurugram – Tuesday, August 18, 2020: The ad-fraud report released today by techARC, powered by mFilterIt, projects it to go up in the range of 45-55% compared to the present industry average of 25-35%. This is owing to switch in marketing spends towards digital advertising while the overall marketing budgets are being squeezed by organisations across industry segments. The second major factor of this increase in the average

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By Techarc
ESDM sector has to keep up to its global reputation during Covid-19
May 15, 2020

Manufacturing and supply-chain logistics is worst affected hampering the overall efficiency of the output for the sector.

Gurugram – Friday, 15 May 2020: The 2nd episode of techFLIX special series on Covid-19 and its impact on the digital industry in India was organised by techARC in collaboration with IESA.  The industry leaders unanimously drew attention to the role Indian ESDM plays in the global semiconductor industry.  It was highlighted that the main challenge of the sector during Covid-19 was to maintain the global reputation of the Indian value chain in terms of

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By Techarc
Telecom leaders applaud fraternity for their efforts during lockdown to keep the services running efficiently
May 2, 2020

Industry thanks government for proactive support facilitating movement of staff and equipment during the lockdown.

Gurugram – Saturday, 2 May 2020: In its 1st episode of techFLIX special series on Covid-19 and its impact on the digital industry in India organised by techARC in collaboration with COAI, the telecom leaders saluted the efforts of the fraternity for braving the conditions to keep the networks up and implement necessary changes on-the-go to augment capacities due to unprecedented increase in the demand for digital services enabled by telecommunications.

Rajan S Mathews,

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techARC-Unomer MegaInsight
By Techarc
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
July 18, 2019

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD) App penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country.

4 out of 5 Smartphone users are having at least one OTT Entertainment platform which they are using for entertainment.  This is in addition to the ‘casual’ entertainment over YouTube and other UGC (User Generated

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