By Techarc
Average Ad-Fraud rate to go up to 45-55% against the present 25-35%
August 18, 2020

Ad-Fraud likely to increase in Digitally Mature as well as New Entrant organisations in the aftermath of Covid-19 pandemic.

Gurugram – Tuesday, August 18, 2020: The ad-fraud report released today by techARC, powered by mFilterIt, projects it to go up in the range of 45-55% compared to the present industry average of 25-35%. This is owing to switch in marketing spends towards digital advertising while the overall marketing budgets are being squeezed by organisations across industry segments. The second major factor of this increase in the average

Read more
By Techarc
ESDM sector has to keep up to its global reputation during Covid-19
May 15, 2020

Manufacturing and supply-chain logistics is worst affected hampering the overall efficiency of the output for the sector.

Gurugram – Friday, 15 May 2020: The 2nd episode of techFLIX special series on Covid-19 and its impact on the digital industry in India was organised by techARC in collaboration with IESA.  The industry leaders unanimously drew attention to the role Indian ESDM plays in the global semiconductor industry.  It was highlighted that the main challenge of the sector during Covid-19 was to maintain the global reputation of the Indian value chain in terms of

Read more
By Techarc
Telecom leaders applaud fraternity for their efforts during lockdown to keep the services running efficiently
May 2, 2020

Industry thanks government for proactive support facilitating movement of staff and equipment during the lockdown.

Gurugram – Saturday, 2 May 2020: In its 1st episode of techFLIX special series on Covid-19 and its impact on the digital industry in India organised by techARC in collaboration with COAI, the telecom leaders saluted the efforts of the fraternity for braving the conditions to keep the networks up and implement necessary changes on-the-go to augment capacities due to unprecedented increase in the demand for digital services enabled by telecommunications.

Rajan S Mathews,

Read more
techARC-Unomer MegaInsight
By Techarc
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
July 18, 2019

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD) App penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country.

4 out of 5 Smartphone users are having at least one OTT Entertainment platform which they are using for entertainment.  This is in addition to the ‘casual’ entertainment over YouTube and other UGC (User Generated

Read more
By Techarc
Undecided online Smartphone buyers are not targeted by Xiaomi and Samsung
July 8, 2019

The two major brands in the
Smartphone industry are focusing on users who are looking for smartphones
within respective brands.

Gurugram – Monday July 8, 2019: techARC along with mScanIt powered by mFilterIt today launched an exclusive Digital and E-Commerce SOV (Share of Voice) insights and advisory programme for the Smartphone brands.  This helps Smartphone brands optimise their digital advertising as well as E-Commerce strategy and also implement the best practices adopted by successful online Smartphone brands.  As per the insights of the programme, major players like Xiaomi and Samsung are

Read more
10 years of Smartphone for All with text
By Techarc
techARC Launches Digital Programme ‘10 years of Smartphone for all’
June 10, 2019

Event to Set Stage For 1 billion Smartphone users in India

techARC, a technology start-up analytics, research and consulting services firm, has announced the launch of an exclusive mega digital programme ‘10 years of Smartphone for all’, a series of webinars and activities to highlight important events of the last 10 years in the smartphone industry, with an aim to set up a platform to shape the next decade.

Through techFLIX, a techknowledgy on demand service, techARC will hold an exclusive bi-monthly series on smartphones, with the first episode premiering on

Read more
By Techarc
Smartphone Digital marketing to take over print media marketing in 2019
April 2, 2019

Smartphone brands to collectively spend Rs. 330 crores
on digital marketing in 2019, up by 20% compared over previous year.

Gurugram – April 2, 2019: techARC today announced its first edition of ‘Smartphone Digital Marketing in India’ report.  The report gives an overview of how the Smartphone brands are spending over digital platforms.

Sharing the main
highlights of the report, Faisal
Kawoosa, Founder and Chief Analyst, techARC said, “Digital is increasingly
becoming the preferred mode in marketing of Smartphones as it helps brands to
establish an engaging connect with the millennials, who are either

Read more
By Techarc
At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018
March 12, 2019

The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts.

Gurugram – March 12, 2019: techARC today released its first ‘India digital ad-fraud market report’ with key insights about the market pertaining to year 2018.  As per the findings of the research, the total size of digital ad-fraud stood at staggering $1.63 Billion, which is 8.7% of the global size.

On the release of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “Digital ad-fraud

Read more
By Techarc
Third party chipset use dominates the Smartphones market in India
February 19, 2019

Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions.  However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India.

Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm is poised to further consolidate its strong market position with major Smartphone OEMs preferring it over competition in all the major growing market segments of Smartphone in India.

Sharing highlights of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The 3rd party chipset usage is only going to increase with 5G as well as increasing expectations from OEMs of a chipset.

Read more