By Techarc
Smartphone Digital marketing to take over print media marketing in 2019
April 2, 2019

Smartphone brands to collectively spend Rs. 330 crores
on digital marketing in 2019, up by 20% compared over previous year.

Gurugram – April 2, 2019: techARC today announced its first edition of ‘Smartphone Digital Marketing in India’ report.  The report gives an overview of how the Smartphone brands are spending over digital platforms.

Sharing the main
highlights of the report, Faisal
Kawoosa, Founder and Chief Analyst, techARC said, “Digital is increasingly
becoming the preferred mode in marketing of Smartphones as it helps brands to
establish an engaging connect with the millennials, who are either

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By Techarc
At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018
March 12, 2019

The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts.

Gurugram – March 12, 2019: techARC today released its first ‘India digital ad-fraud market report’ with key insights about the market pertaining to year 2018.  As per the findings of the research, the total size of digital ad-fraud stood at staggering $1.63 Billion, which is 8.7% of the global size.

On the release of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “Digital ad-fraud

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By Techarc
Third party chipset use dominates the Smartphones market in India
February 19, 2019

Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions.  However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India.

Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm is poised to further consolidate its strong market position with major Smartphone OEMs preferring it over competition in all the major growing market segments of Smartphone in India.

Sharing highlights of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The 3rd party chipset usage is only going to increase with 5G as well as increasing expectations from OEMs of a chipset.

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By Techarc
Experiential Smartphones to drive sales in India in 2019
February 5, 2019

Estimated 149 million Smartphones to be sold in 2019 in India.

Gurugram
– Tuesday, February 5, 2019: Smartphones will
witness 13% growth in sales in 2019, thanks to large volume of 4G to 4G
Smartphone replaced tipped to take place during the year.  As per techARC’s India Smartphone Segment
Sales Forecast 2019, predominant of the 4G Smartphone users were added between
2015 to 2016 and these are now due to replacement.  The users will own their 2nd 4G
Smartphone in 2019, which will be driven by owning a better experience.

Faisal Kawoosa, Founder and Chief

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By Techarc
2019 will be the year of Processors for Smartphones – techARC DIGIT
November 26, 2018

There is presently a mismatch between the importance of processor in determining the performance of a Smartphone and the significance users attach to it.

techARC today announced the first edition of DIGIT (Digital India Granular Insights and Trends), a user insights programme for deep insights about digital users in India.  The first techARC DIGIT edition was focussed on Smartphone users in India.

Source: techARC DIGIT 1st Edition

The research revealed that performance takes precedence over the price for Smartphone users in India.  Sharing more on the research, Faisal Kawoosa, Founder and Principal Analyst,

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India 5G Use-Cases Feasibility Mapping_techARC
By Techarc
Government has a vital role to play in 5G adoption as a consumer
November 5, 2018

Gurugram – Monday, November 5, 2018: techARC, today released 5G use-cases feasibility mapping for India.  The map plots some of the main use cases of 5G as per their feasibility in India.

The feasibility map plots use-cases against impact in terms of the population it can benefit versus the affordability of the segment or the service enabling entity like the government.

Releasing the report, Faisal Kawoosa, Founder and Principal Analyst, techARC, said, “The government has a critical role in the demand generation in case of 5G services.  The initial feasible use cases are expected to

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India Festive Season Online Smartphone Sales_techARC
By Techarc
Propelled by Festive season sales, more than half of the Smartphones (53%) will be sold online during Oct-Dec 2018
October 8, 2018

19.1 million Smartphones expected to be sold
online during OND’18 period.Smartphones alone to contribute US$ 3.67 billion
(IN₹ 27,094 crore) to digital commerce during the period.Online 3rd party stores like Amazon
and Flipkart to contribute 85% of the online smartphone sales at US$ 3.12
billion (IN₹ 23,030 crore).Flipkart offering more exclusives in terms of
choice than Amazon.  Amazon’s revenue
potential hinges on OnePlus 6T success.

Gurugram – Monday October 8, 2018: A report on online sales of
Smartphone during festive quarter of Oct-Dec 2018, released by techARC today
reveals that 19.1 million (53%) of the 36 million smartphones expected

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Figure1 - Brand Spread in Exclusive Categories on Flipkart and Amazon in India
By Techarc
This Diwali its advantage Flipkart
September 14, 2018

Among the two leading third party online selling platforms, Flipkart has a wider choice to offer to buyers in this upcoming festive season.

Gurugram – Friday September 14, 2018: techARC’s research report, ‘Flipkart Versus Amazon Festival Preparedness Analysis’, announced today gauges the preparedness of the two leading third party neutral online selling platforms of India – Flipkart and Amazon.

The report
analyses the spread (range) of brands that each of these platforms offer under
exclusive categories – #OnlyOnFlipkart and #AmazonExclusive.  To further investigate what the online
portals are offering to the prospect buyers in terms

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