Techarc-GAP-Analysis-Factors-Defining-Smartpone-Expectations
By Techarc
Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience
July 27, 2022

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic recall, Dolby figures among top 3 component (including applications) suppliers. 

Smartphone OEMs have enhanced the Battery experience by introducing great features such as Fast Charging and Wireless charging.  Besides, persistent r&d to increase the power retention in batteries by using different chemicals and materials, has also been received well by the users.  This deep level of focus on battery of a smartphone has resulted in

Read more
Smart-TV-Gap-Analysis-Techarc
By Techarc
Audio experience pivotal to holistic immersive experience on Smart TVs
June 24, 2022

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations.

In the April GAP analysis of expectations versus experience for Smart TVs, display and audio can be seen as the two main attributes of the Smart TV which define a positive experience for users.  Smart TV users appreciate holistic immersive experience, which cannot come without an interplay of both display and audio.

Among the display and audio, the gap between expectations and experience for display is narrowing as

Read more
Techarc-Experience-Expectations-GAP-Analysis-Smartphones
By Techarc
Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
June 3, 2022

Camera stands out others where experience is exceeding expectations indicating early signs of saturation.

Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm and MediaTek in terms of recall and awareness.

As per the April 2022 GAP Analysis of top 5 parameters defining smartphone expectations among buyers, there is an increasing ask from the potential users about Battery, Memory & Storage and Audio experience before they make their decision to purchase. On the other side, there is still scope to improve the experience on these parameters.  Camera

Read more
Smart-TV-Experience-by-Parameters_Techarc
By Techarc
Audio Experience pivotal to the satisfaction of Smart TV users
May 18, 2022

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring their purchase.

An analysis of over 40,000 questions and reviews put across by users of Smart TVs on key ecommerce platforms reveals that the quality of audio delivered by the Smart TVs is pivotal in defining the overall experience. 

Contrary to the quality of the display, which was few years back an anchor differentiation for Smart TVs, users are now finding the audio experience

Read more
By Techarc
TechInsight – Performance of a smartphone defines the experience for a user
April 20, 2022

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. 

In its first TechInsight basis data analytics of over 25,000 comments, reviews, and questions of popular ecommerce marketplaces, Techarc today said that while tangible parameters like specifications are essential in setting the expectations of smartphone buyers, the experience is defined by the performance delivered by smartphones after the users start using these devices.

As per the analysis, the top three parameters setting the expectations of smartphone buyers are Specifications, Features and

Read more
Techarc-TechInsight-4G-mainstream-Nokia-MBiT-2022-TRAI
By Faisal Kawoosa
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
March 23, 2022

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.

India has always been considered the nation of villages as two-thirds of the population resides in the rural part of the country.  But from consumption economy perspective, the market priority has always been urban.  This has over the years caused an imbalance where every new product or service is made available to the urban cities and then trickles to the rural areas.  Consequentially, while in

Read more
Techarc-DigiCommerce-Analytics
By Saloni Jain
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
January 19, 2022

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith in them while evaluating a smartphone.

Techarc today announced ‘Smartphone online buying analysis’ basis analysis of 5,000 online smartphone buyers across different price segments and locations.  In this Tech Insight, Techarc identified 5 key touch points or milestones that a potential buyer goes through before hitting a ‘buy’ button on the popular marketplaces like Amazon and Flipkart.

The 5 key milestones or touchpoints of

Read more
By Manish Rawat
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
January 12, 2022

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three chipset suppliers for the smartphones launched in 2021.

Gurugram, India: The analyses based on the smartphone model launches in 2021 shows increasing preference of OEMs towards opting for multiple chipset suppliers for their smartphone portfolio.  Increasingly, smartphone makers are diversifying the risks by going with multiple chip makers.  Among key smartphone makers Apple, Xiaomi, Tecno, Infinix, LG, Asus and iQoo remained with single chipset supplier in 2021.

The

Read more
By Techarc
Smart TV Buyer FAQs
December 23, 2021

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to grow is immense. India has a little over 200 million households with a TV set. Additionally, there are commercial spaces like hotels, offices besides public places like airports, restaurants, etc., where TVs are installed. As per Techarc’s estimates, India has currently a little over 22 million Smart TVs installed base.

With several brands launching Smart TVs in affordable segments with screen size of 43 inch or

Read more