By Techarc
TechInsight – Performance of a smartphone defines the experience for a user
April 20, 2022

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. 

In its first TechInsight basis data analytics of over 25,000 comments, reviews, and questions of popular ecommerce marketplaces, Techarc today said that while tangible parameters like specifications are essential in setting the expectations of smartphone buyers, the experience is defined by the performance delivered by smartphones after the users start using these devices.

As per the analysis, the top three parameters setting the expectations of smartphone buyers are Specifications, Features and

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By Faisal Kawoosa
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
March 23, 2022

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.

India has always been considered the nation of villages as two-thirds of the population resides in the rural part of the country.  But from consumption economy perspective, the market priority has always been urban.  This has over the years caused an imbalance where every new product or service is made available to the urban cities and then trickles to the rural areas.  Consequentially, while in

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Techarc-DigiCommerce-Analytics
By Saloni Jain
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
January 19, 2022

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith in them while evaluating a smartphone.

Techarc today announced ‘Smartphone online buying analysis’ basis analysis of 5,000 online smartphone buyers across different price segments and locations.  In this Tech Insight, Techarc identified 5 key touch points or milestones that a potential buyer goes through before hitting a ‘buy’ button on the popular marketplaces like Amazon and Flipkart.

The 5 key milestones or touchpoints of

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By Manish Rawat
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
January 12, 2022

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three chipset suppliers for the smartphones launched in 2021.

Gurugram, India: The analyses based on the smartphone model launches in 2021 shows increasing preference of OEMs towards opting for multiple chipset suppliers for their smartphone portfolio.  Increasingly, smartphone makers are diversifying the risks by going with multiple chip makers.  Among key smartphone makers Apple, Xiaomi, Tecno, Infinix, LG, Asus and iQoo remained with single chipset supplier in 2021.

The

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By Techarc
Smart TV Buyer FAQs
December 23, 2021

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to grow is immense. India has a little over 200 million households with a TV set. Additionally, there are commercial spaces like hotels, offices besides public places like airports, restaurants, etc., where TVs are installed. As per Techarc’s estimates, India has currently a little over 22 million Smart TVs installed base.

With several brands launching Smart TVs in affordable segments with screen size of 43 inch or

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India-Foldable-Smartphones-Techarc
By Techarc
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
December 15, 2021

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability of brands operating in luxe segment.In 2022, 3-4 smartphone OEMs expected to launch foldable smartphone form factor giving consumers wider choice.  However, Samsung to have an edge as it will be ready with its 4th generation of foldables by the time.Samsung is the only smartphone OEM with commercially available foldable smartphones for the past 3 years. The revenues from foldable smartphone sales for Samsung in India

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By Techarc
From Smartphones to Smart Tech-Style
October 20, 2021

How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle?

Smartphone is still the ‘hero’ smart device. However, its innovations are mostly perceived incremental and its innovations do not get a ‘wow’ from customers anymore. Yes, there is excitement around ‘bendables’ and ‘foldables’, but the mass consumers are aware its a distant dream and aspiration for them yet.

Smartphones have however, brought in some fundamental changes in the outlook towards technology, especially always on and connected

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Techarc-India-Smartphone-Subscribers-2020-30
By Faisal Kawoosa
At 4.9% CAGR for smartphone subscriber growth in 2020-30 decade, India may not have a billion smartphone users even by 2030
October 13, 2021

With the shrinking addressable base for smartphones, India likely to have 887.4 million smartphone users by 2030.  Government needs to have a 1 billion smartphone module in Digital India mission.

India is already a country of over a billion people.  It also has over 1.2 billion wireless subscribers as of July 31st, 2021.  However, the dream of having over a billion smartphone users does not seem to be achievable by the end of this decade.

The new smartphone user acquisition has been on a decline since 2018, after 4G

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By Techarc
Smartphone industry will earn more than half of its revenue in festive quarter in India
October 7, 2021

With over 49.9 million smartphones expected to sell during Oct-Dec 2021 quarter, the sales contribution of the quarter by revenue and volume is estimated at 56% and 32% respectively.

Key insights

Smartphones worth Rs 1,252 billion (US $16.9 Bn) expected to be sold during the festive quarter of Oct-Dec 2021.The revenue contributions will be led by Premium segment (Rs 25,000-50,000) of segment contributing 51.7% of the total revenues during the quarter.By volume sales, Mid segment (Rs 12,000-25,000) will drive the contributions with 42.1% smartphones selling in this segment.The channel contribution

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