By Techarc
From Smartphones to Smart Tech-Style
October 20, 2021

How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle?

Smartphone is still the ‘hero’ smart device. However, its innovations are mostly perceived incremental and its innovations do not get a ‘wow’ from customers anymore. Yes, there is excitement around ‘bendables’ and ‘foldables’, but the mass consumers are aware its a distant dream and aspiration for them yet.

Smartphones have however, brought in some fundamental changes in the outlook towards technology, especially always on and connected

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By Faisal Kawoosa
At 4.9% CAGR for smartphone subscriber growth in 2020-30 decade, India may not have a billion smartphone users even by 2030
October 13, 2021

With the shrinking addressable base for smartphones, India likely to have 887.4 million smartphone users by 2030.  Government needs to have a 1 billion smartphone module in Digital India mission.

India is already a country of over a billion people.  It also has over 1.2 billion wireless subscribers as of July 31st, 2021.  However, the dream of having over a billion smartphone users does not seem to be achievable by the end of this decade.

The new smartphone user acquisition has been on a decline since 2018, after 4G

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By Techarc
Smartphone industry will earn more than half of its revenue in festive quarter in India
October 7, 2021

With over 49.9 million smartphones expected to sell during Oct-Dec 2021 quarter, the sales contribution of the quarter by revenue and volume is estimated at 56% and 32% respectively.

Key insights

Smartphones worth Rs 1,252 billion (US $16.9 Bn) expected to be sold during the festive quarter of Oct-Dec 2021.The revenue contributions will be led by Premium segment (Rs 25,000-50,000) of segment contributing 51.7% of the total revenues during the quarter.By volume sales, Mid segment (Rs 12,000-25,000) will drive the contributions with 42.1% smartphones selling in this segment.The channel contribution

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By Techarc
iPhone journey in India
September 29, 2021

iPhone journey in India snapshot

Price-Performance Ratio of iPhone All Models

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By Faisal Kawoosa
Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.
September 20, 2021

82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience.

As per a recent GAP analysis (Expectations versus Experience) in Rs 6,000 – 12,000 segment, in which 1 out of every 2 smartphones will be sold in 2021, Camera and Battery are the two key parameters defining the expectations of a user basis which they make their choice.  While all OEMs operating in the segment are attempting to democratise technology and innovation by bringing in latest features and

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By Kavita Behera
Changing ‘face’ of smartwatches: How are the fast-evolving budget smartwatches shaping up?
July 1, 2021

According to Techarc’s Wristables Market Scan Report, the market volume for entry segment (under Rs. 3,000) smartwatches witnessed tremendous growth of 439% QoQ in Q1, 2021.

Techarc did a Wax-Wane Analysis of the most-desired features and categorised them into waxing, prime and waning features for a deep dive.

Figure 1 shows Wax-Wane Analysis of smartwatches in the entry segment.

Key market insights:

Health trackers: SpO2 monitoring tells the blood oxygen level and it is the fastest-growing and the most popular feature in smartwatches. At least 39% of smartwatch models shipped in India

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By Faisal Kawoosa
Google and OnePlus are the only two brands shipping all their Smartphones with the latest available Android OS version
February 11, 2019

Vivo and Nokia ship Smartphones with the latest versions of Android OS in all the segments they operate.

As per the latest TechInsight published today, Techarc released insights about the latest Android OS version being made available by the Smartphone OEMs.

As per the findings, 32 models of Smartphones were launched by various leading Smartphone OEMs in 2018 with the latest version of Android OS. Overall, Vivo led the number of launches with 7 models having the latest Android OS version shipped out of the factory. The second spot was taken by

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