By Techarc
Average Ad-Fraud rate to go up to 45-55% against the present 25-35%
August 18, 2020

Ad-Fraud likely to increase in Digitally Mature as well as New Entrant organisations in the aftermath of Covid-19 pandemic.

Gurugram – Tuesday, August 18, 2020: The ad-fraud report released today by techARC, powered by mFilterIt, projects it to go up in the range of 45-55% compared to the present industry average of 25-35%. This is owing to switch in marketing spends towards digital advertising while the overall marketing budgets are being squeezed by organisations across industry segments. The second major factor of this increase in the average

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By Techarc
At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018
March 12, 2019

The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts.

Gurugram – March 12, 2019: techARC today released its first ‘India digital ad-fraud market report’ with key insights about the market pertaining to year 2018.  As per the findings of the research, the total size of digital ad-fraud stood at staggering $1.63 Billion, which is 8.7% of the global size.

On the release of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “Digital ad-fraud

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