International Market Research Day
Virtual Panel Discussion
“Changing Landscape of Market Research”.
The market research industry has witnessed transformation over the past decade or so. With more and more users getting connected to Internet and leaving actionable traces through their digital journey, there is a lot we already know about users today. Does this mean end of traditional market research, or analytics will act as a layer on top of the principles of market rese arch. In this power packed panel, we bring in veteran market research professionals and academicians, along with ace brand custodians (CMOs) to have a complete 360 degrees view to find out the future course of market research. The panel will also discuss about the significance of market research in times like Covid - 19 pandemic.
Day & Date – Friday, May 7th, 3:00pm to 4:15pm
Mr Ajay Macaden
Mr Jagan Chelliah
CMO WDC India
Dr Kirti Dutta
Professor Rishihood University
Ms Ruchira Jaitly
Founder & Chief Analyst techARC
techFLIX is an interactive online discussion platform of techARC where industry leaders share their perspectives and insights about very important topics of relevance. This ‘techknowledgy on demand’ platform makes the discussion perpetually available for audiences to know about the very pertinent opportunities and challenges in the industry.
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