techFLIX – Should Brands spend on Marketing during situations like Covid-19?

techFLIX – Should Brands spend on Marketing during situations like Covid-19?

In this techFLIX episode we bring a panel of B2B and B2C brand CMOs to discuss if it makes sense to continue spending on marketing in situations like Covid-19. While most of the brands cut costs in such circumstances, marketing becomes the first cost centre to be pruned. But at the same time brands cannot go silent. So how can a brand create an optimal trade-off?

 

SPEAKERS

 


Anand Subbiah
Director, Marketing and Communication,
India and South Asia


Manish Kumar Sinha
Chief Marketing Officer
STL, India


Anuj Sharma
Chief Marketing Officer
Xiaomi, India


Jayatri Dasgupta
Chief Marketing Officer
PayNearby , India


Jaganathan Chelliah
Director Marketing
Western Digital, India


Amit Sethiya
Chief Marketing Officer
Syska Group, India


Faisal Kawoosa
Chief Analyst techARC
(Moderator)

techFLIX EPISODE – 5


 

PARTNERS

Technology Partner

www.navitus.in

Voice Tech Partner

www.pharynxai.com


techARC


About techFLIX

techFLIX is an interactive online discussion platform of techARC where industry leaders share their perspectives and insights about very important topics of relevance. This ‘techknowledgy on demand’ platform makes the discussion perpetually available for audiences to know about the very pertinent opportunities and challenges in the industry.


Socialise with techARC