Your cart is currently empty!
As per the 1st edition of India Smartphone Installed Base Analysis Report by techARC, India had 484.7 million Smartphone devices in use by the end of June 2019 (1H 2019). This is 14% more than the Featurephones and just 2% less than Featurephones and Smart-Featurephones taken together. By this trend, it is expected that Smartphones will be the most used mobile handset device category by the end of year 2019 (Dec 2019).
Sharing the highlights of the report, Faisal Kawoosa, Founder and Chief Analyst, techARC said, “Although the average selling price of Smartphones has increased in the range of 11-13% in the past 2-3 years owing to several new features being introduced, consumers see great value in owning one. Smartphones are not just a lifestyle electronics but add great value to the productivity and accessibility of a user.”
“The urge to own a Smartphone will continue among the vast base of Featurephone users, however, they still are facing challenges in finding a durable Smartphone in the Entry segment (less than Rs 5,000). The entire industry needs to look for disruptions beyond Android Go and Smart-Featurephones to address the persistent need of owning a Smartphone at the entry level,” concluded Kawoosa.
techINSIGHT Highlights:
About techARC’s India Smartphone Installed Base Analysis Report:
The report is the only insights programme giving detailed analyses of Smartphone brands and models in use by the Indian Smartphone users across the country. Derived from the real time network data analysis, the report scan over 330+ million active users on a monthly basis to come out with very specific and actionable insights.
The report helps OEMs and other key stakeholders to understand the actual usage patterns of the Smartphones and thereby develop competition strategies as well as devise programmes to specifically target users triggering upgrades and replacements.