- Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it…
- Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem…
- Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%). The top likely losers are Redmi…