By Saloni Jain
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
May 16, 2022

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.

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Brand Safety and D2C_Techarc
By Faisal Kawoosa
Without a safe brand you can’t D2C
May 15, 2022

n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a product getting listed on any eCommerce site or for that matter any e-store, the first and foremost thing that we consider is the brand name.

If we are familiar with the brand and have some experience of the past, it becomes easy for us to take a call to go for its products or services, including the new ones. However, the brands where we have no

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By Faisal Kawoosa
The ABCD of smartphones!
May 4, 2022

OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction. 

A recent Tech Insight revealed how performance of the smartphones is what defines the experience of the users which they weigh against the expectations set out by looking at the specifications and features.   

Across the expectations as well as experience, one thing is standing out distinctly.  The smartphone users are pushing OEMs to fine tune each and every major specification to get that holistic experience from the device. 

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Super App
By Faisal Kawoosa
Tata Neu – There’s hardly anything super about the super app.
April 28, 2022

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super app’ there was not a single reason that could excite me as a user to use the app.

On April 7th, 2022, Tata group launched what it claimed to be India’s first super app. I was excited and equally intrigued to experience it and look how Tata has done it, which others are yet figuring out. Before, I share my experience

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By Saloni Jain
The Booming D2C Economy: Survival of the Fittest
April 13, 2022

Can Marketplaces Compete against D2C Brands by offering Competitive Pricing?

‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read an advertisement on Instagram by Faces Canada, a beauty brand. The offer sounded irresistible enough for a cosmetic enthusiast like me to head on to their website and grab the products. As much as I was clear on adding only the necessary items to my cart, I ended up adding a lot more products, given the amazing offer the brand had to

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OnePlus-Smartphone-Upgrade-Path
By Faisal Kawoosa
With OnePlus a smartphone user can stay easily for a decade.
March 25, 2022

The Nord series has emerged as a successful stepping stone for the smartphone users to enter into the OnePlus family and stay with the brand for at least a decade while continuing their need for more driving upgrades.

Credit goes to OnePlus for being able to generate interest among the smartphone ecosystem right since its inception. Even being a micro-niche player in its early days, the brand was always high on attention of everyone including media, analysts and bloggers who typically keep a close watch of

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Digital Republic
By Faisal Kawoosa
The Digital Republic!
January 26, 2022

If the decade of 90s is known as the LPG decade, 2010 onwards it has been the decade of digital which is making the country Republic to its essence.

One of the fundamental inherent ingredients of technology especially the digitally led technologies is that it empowers the end users. This is the essence of being a republic nation as well. While in democracy the people get a chance to elect their representatives, republic ensures that the power rests with the people through their elected representatives.

Digital ecosystem

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Smartphone Gaming
By Faisal Kawoosa
Do we really need a gaming smartphone?
January 6, 2022

Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?

Gaming is an excitement, a source of entertainment on smartphones. However, the question is do we really need high performance smartphones for gamers? Is that a very big opportunity? Lets look at some of the very popular smartphone games, their penetration and do they really require a high performance, gaming optimised smartphone?

Looking at the history of smartphones and

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Immersive Audio
By Faisal Kawoosa
See, Sound and Show is how users decide about their smart devices
November 1, 2021

After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their buying decision.  In smartphones audio experience has become 2nd factor just after camera quality impacting the buying decision.

Camera is one such addon to the smartphones, and now other smart devices wherever it makes sense like Laptops, Tablets, etc., which has taken the centre stage and is numero uno feature that user try to know about while looking for a new device.  The industry has

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