By Faisal Kawoosa
Smartphone industry needs to support gaming industry more effectively
August 11, 2022

There are many potential professional gamers at the threshold desiring to own a gaming smartphone, but can’t afford it.

Over the past few years, the smartphone industry has given increased attention to gaming. The entire ecosystem from chipset makers to the OEMs, all have taken gaming first approach while designing their products. While camera still remains the key specification that buyers look at, the performance on gaming is another area that the users increasingly explore before making a buy decision.

The smartphone industry has been proactively supporting this

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By Faisal Kawoosa
Xiaomi’s Flip – India’s 4G Magic Moment
July 27, 2022

While Reliance Jio is accredited with kick starting the 4G journey in India, the role of Xiaomi is no less in making hands 4G ready affordably.

Reliance Jio brought in a disruption when it decided to foray in telecom sector with the latest technology available and take a very bold step. It is always challenging – a double edged sword – when in technology sector one wants to go with the latest having zero or very insignificant penetration while opportunity lies with the incumbent technology. What

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By Faisal Kawoosa
Dissatisfaction with display, camera, and battery back-up among top 6 reasons triggering faster replacements among smartphone users in India.
July 22, 2022

Smartphone users are increasingly becoming content consumers leading to increased dissatisfaction of specifications helping consume content.  Audio likely to be added soon to the reasons.

In a recently concluded study in June 2022, covering 1,000 smartphone users across India owning smartphones in under ₹30,000 price segment, the growing dissatisfaction of performance of specifications primarily used during content consumption features among the top 6 reasons triggering replacement of smartphones within 6 months.

32% or 1 in every 3 smartphone users falling in this price segment changes the smartphone in less

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By Radhika Pasricha
Logitech showcases progression on its ‘climate positive world’ agenda
July 11, 2022

Increasingly technology brands are going for climate friendly products.

I recently attended Logitech’s launch of its First-ever MX Mechanical keyboards and MX Master 3S mouse. Both the products are digital creators’ go-to tools, featuring high-performance mechanical typing and precision tracking. What really got my attention was Logitech’s strong focus on sustainability in producing environment friendly products.

A few highlights that got our notice included:

Use of PCR plastic: most of the plastic (~47%) used in MX mechanical keyboards and MX Master 3S mouse is made from post-consumer recycled (PCR) plastic.

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By Faisal Kawoosa
There hasn’t been a single day Infinix INBook X1 Pro laptop has let me down
June 7, 2022

I have been using Infinix INBook X1 Pro for over 6 months as my primary laptop and its performance is as great as it was on day one.

When I was asked by Infinix team to experience its laptop, the first one from them, I was curios to see the device. Infinix, a niche brand from Transsion Holdings, has been introducing very compelling smartphones in the segments it operates. I have been regularly experiencing its smartphones and they offer unparallel experience in the operating segment. However,

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By Saloni Jain
eCommerce For The New Digital Natives of India
June 3, 2022

Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits, accelerated use of the internet to smartphone penetration, the changes, ever since, have been on the rise. Digital has become a medium of convenience rather than just a tool to scout to the internet. From searching for new products and services to accessing and experiencing them online, digital consumers are hooked on the Internet for all their needs.

eCommerce in India witnessed its euphoric moment during the

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By Faisal Kawoosa
The Xiaomi Next 2022 launches have changed my perception about the brand
May 26, 2022

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of it. But as a consumer, I would always have concerns about the performance. This was primarily based on experiencing some smartphones of the Redmi (those days a series) which would hang and had a lot of bloatware in them.

Fast forward, Xiaomi decided to have two distinct brands of Xiaomi and Redmi operating in two different markets by bringing products for two separate

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By Saloni Jain
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
May 16, 2022

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.

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Brand Safety and D2C_Techarc
By Faisal Kawoosa
Without a safe brand you can’t D2C
May 15, 2022

n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a product getting listed on any eCommerce site or for that matter any e-store, the first and foremost thing that we consider is the brand name.

If we are familiar with the brand and have some experience of the past, it becomes easy for us to take a call to go for its products or services, including the new ones. However, the brands where we have no

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