Smartphone Gaming
By Faisal Kawoosa
Do we really need a gaming smartphone?
January 6, 2022

Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?

Gaming is an excitement, a source of entertainment on smartphones. However, the question is do we really need high performance smartphones for gamers? Is that a very big opportunity? Lets look at some of the very popular smartphone games, their penetration and do they really require a high performance, gaming optimised smartphone?

Looking at the history of smartphones and

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Immersive Audio
By Faisal Kawoosa
See, Sound and Show is how users decide about their smart devices
November 1, 2021

After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their buying decision.  In smartphones audio experience has become 2nd factor just after camera quality impacting the buying decision.

Camera is one such addon to the smartphones, and now other smart devices wherever it makes sense like Laptops, Tablets, etc., which has taken the centre stage and is numero uno feature that user try to know about while looking for a new device.  The industry has

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Techarc-ARCore-Certified-Smartphones-in-India-by-OEMs
By Faisal Kawoosa
The world of Meta and its impact on smart devices
October 29, 2021

While all major OEMs are well equipped to deliver the immersive digital social world that Facebook kicks off with ‘Meta’, 2022 will see AR/VR devices finally becoming mainstream with all leading smartphone OEMs expected announcing their gears.

Interestingly in a recent conversation with a leading OEM of smartphone, we were just discussing how the product evolution can be best captured and my answer was to keep a tab on the apps and their popularity and growing base. As an example, I shared how the cryptocurrency apps can have new

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By Saloni Jain
What should brands look at this festival season?
October 14, 2021

Need for an omnichannel presence to grab your lions worth share

The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the pandemic struck the world. Brands were forced to shut their traditional brick-and-mortar stores overnight and escalate their shift to e-commerce. It’s safe to say that the e-commerce industry was one of the major benefactors of the pandemic. New online businesses emerged and flourished in tandem with new consumer behavior and trends. As the dust from the pandemic starts to settle, the retail landscape

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India Luxe Segment Smartphone
By Faisal Kawoosa
This festive season up to be the best ever for Luxe smartphones
September 22, 2021

The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel and entertainment and is now fueling their ultra-luxury buying, which is a good indicator for brands like Apple, Samsung and OnePlus in this category.

Wealth-X, a global specialised research group tracking the world’s wealthiest people has recently come up with an interesting insight. As per the report it says, for the first time in the history of mankind, we have more than 3,000 billionaires

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Techarc-Smartphone-versus-other-smart-devices-revenue-contribution-in-India
By Faisal Kawoosa
Apple’s 2021 launch is inline with the smart devices industry trend
September 15, 2021

The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments like Smart TVs, Wristables, TWS and others.

Apple 2021 launch was another impressive one like before. Though it missed the audience excitement like before, but Apple made it interesting and engaging as they could in these times of remote and virtual launches. While iPhone always remains the climax of the launches, Apple has gradually started to spotlight on other smart devices as well.

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By Faisal Kawoosa
To buy online or not to?
September 14, 2021

I did my first only purchase in around 2006, when NDTV had a section selling books online. Then in 2008, I ordered a kitchen item first time from futurebazaar.com (now doesn’t exist). But the real pace started only after Flipkart and Amazon came into picture.

Likewise, many others started buying online much to the credit of these the market-places. Now the question is, has online become credible enough that we can buy anything from any category through these market-places? Well, while the market-places are doing all the

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Samsung-Galaxy-Fold-and-Flip
By Faisal Kawoosa
With Flip and Fold, Samsung has taken over Apple in smartphone innovations
August 24, 2021

The 3rd generation of fold has now addressed all apprehensions of buyers who are ready to experiment this new form factor and stand out of the crowd.

In my conversations with potential buyers of a device like Samsung Galaxy Fold, the first reaction I would get from them was about its durability. Though, I haven’t had checked with hundreds of such people, but would have easily checked it with 25-30 such people. There was spark in their eyes when they saw the device. But, when asked

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Jammu Kashmir
By Faisal Kawoosa
Smartphone brands need to relook their offline strategy
August 3, 2021

Smartphone Brands Need To Relook Their Offline Strategy

The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics.

UTs of Jammu & Kashmir and Ladakh, contribute to a little over 1.8% of the total installed smartphone base in India. When any smartphone brand’s decision-makers look at this market, it doesn’t look lucrative and doesn’t justify the Return on Investment (RoI) of investing even time in such a market. Compared to this, when they look at Maharashtra or Tamil Nadu as well as Uttar Pradesh, these states contribute in double-digits to the

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