Insights Pro 73 articles

Insights Pro
  • 5 mins read

The Memory Price Shock: How India’s Smartphone Market Repriced Itself in 2025-26

Analysis of 79 models, 21 brands across 6 price tiers | Launched between Jan – Jun 2025 India’s smartphone market underwent a significant repricing cycle...

Insights Pro
  • 5 mins read

ADAS transitions to a standard baseline feature in automobiles with 76% of launches, including in affordable sub ₹10 Lakh segment 

April 2026 marked a major inflection point in India’s 4-wheeler launch calendar, delivering an unprecedented 110% year-on-year surge in model launches. The month characterised by an...

Insights Pro
  • 4 mins read

TWS earbuds in sub ₹10,000 are selling but not winning customers!

The TWS earbud brands have done a remarkable job of expanding the market of this wearable category, which also picked up during COVID-19, as every...

Insights Pro
  • 6 mins read

April 2026 Gadget Launch Report: OEM Shifts and the Decline of Budget Segments 

The consumer electronics industry witnessed a significant surge in product launches during April 2026. While activity accelerated across smartphones, smart TVs, and laptops compared to the previous...

Insights Pro
  • 9 mins read

The OnePlus Nord Series offers enticing upgrade options. OnePlus 6 provides a greater upgrade value to Nord 4 users compared to Nord 3 owners

The Path to Upgrade traced with Techarc’s proprietary analysis In this InsightsPro, Techarc presents an analytical assessment of the OnePlus Nord series spanning six generations,...

Insights Pro
  • 6 mins read

Which Smartphones of Q1’26 are worth upgrading?

Techarc today released its proprietary quantitative scoring analysis for measuring the incremental benefits offered by smartphone models over their predecessors in a series.  The analysis was performed on randomly selected models of leading smartphone...