India Devices Launchboard
04 Jun, 2026
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Techarc
India Devices Launch Intelligence
Techarc Launchboard
India Devices Launch Intelligence
2024 – 2026 · Launch tracker
Every device launched in India,
one launchboard
one launchboard
Track each new launch across four categories — explore launch volume, brand activity, pricing and specifications in one place. Pick a category to dive in.
Executive Summary · Key Insights
Latest launch pulse · Q1 2026
Unique Devices Launched
103
Variants Launched
203
Most Active Category
Smartphone
Top Brand
Samsung
Launch Price Range
₹7k – ₹3.80L
Busiest Segment
Base
Launches by category & year-on-year change
Smartphone
56
▲ 17% YoYLaptop
19
▼ 34% YoYSmart TV
22
▼ 49% YoYTablet
6
→ 0% YoYMarket signals · what the data says · 2024–2026
- Smartphones5G reached 84% of launches in 2026, up from 80% in 2024.
- SmartphonesAMOLED/OLED displays now feature in 65% of tracked models.
- SmartphonesThe Base segment is the most crowded, with 148 unique launches.
- SmartphonesVivo led smartphone activity with 59 launches across 2024–2026.
- LaptopsGaming models make up 30% of laptop launches.
- LaptopsIntel is the dominant CPU vendor, powering 63% of launches.
- LaptopsAsus was the most active laptop brand with 64 launches.
- Smart TVs77% of smart-TV launches are 4K or sharper.
- Smart TVsQLED leads the panel mix at 43% of launches.
- Smart TVsGoogle TV is the top platform, shipping on 231 launches.
- Smart TVsThe Mid 46–55" size band is busiest, with 141 launches.
- Tablets39% of tablet launches offer cellular connectivity.
- TabletsMediaTek leads tablet silicon at 43% share.
- TabletsLenovo was the most active tablet brand with 17 launches.
- Across allSmart TVs saw the most launches overall — 528 unique models of 1364 tracked.
Filter by Brand
✓All Brands—
01 · Launch Volume
Launch Volume
Penetration
Monthly Launch Rhythm
Which months drive most launches
Composition
02 · Brand & Price
Brand-level launch counts and price distribution. Click any bar in the brand chart to filter.
Brand Launch Intensity
Top brands — click to filter
Segment Distribution
Launch Price Distribution
Launches by price band
Breakdown
03 · Technology Shifts
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Feature Adoption Trend
% of launches with key features
Display Distribution
04 · Hardware Intelligence
Hardware Trend
Landscape
By Segment
Price vs Spec