Techarc Research · Exclusive Analysis
India Smartphone Price Change Tracker
Memory cost impact on retail prices — 79 models, 21 brands · January 2025 to May 2026
01 ·
Industry Trend & Price Index
Market-wide price movement — 17 months tracked from launch baseline
Price Index — Monthly (All Segments)
100 = launch price. Trough Sep ’25 at 92.2 · Peak May ’26 at 106.6. V-curve reflects memory cost passthrough from Q4 2025.
Category Breakdown
Models by price change bracket
By Launch Cohort
Avg % change by launch month
02 ·
Brand Intelligence & Heatmap
Avg price change per brand — colour = category tier · Click any card to filter
Very High (>35%)
High (20–35%)
Medium (10–20%)
Low (3–10%)
Marginal (±3%)
Declined (<−3%)
⭐ Outlier
Brand vs Avg Price Change
Sorted descending · colour = category tier
03 ·
Segment Analysis & Deep Dive
How the memory shock hit each price tier — Entry to Luxe
Avg Price Change by Segment
Entry & Base absorbed the shock; Premium tiers saw discounting
Increased vs Declined
Model count by outcome per tier
Segment Price Index — Monthly Trend
Each line = segment avg as % of its own launch price. Entry & Base diverge sharply upward from Q4 2025.
Segment Summary Table
SegmentAvg Δ%Count↑ Up↓ DownRange
04 ·
Model Explorer — All Launches
Click any row to see its full price trend · All filters apply here
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| Brand | Model | Segment | Launch ₹ | Latest ₹ | Δ % | Category | RAM/ROM |
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