Gurugram/Srinagar, Dec 24: OnePlus has solidified its position as the premier choice for Indian smartphone consumers, achieving a Clean Sweep in the 2025 market. According to the latest Techarc RaRe Quadrant Report, every single model in the OnePlus 2025 portfolio from the entry-level Nord series to the flagship 13 Series, has attained the coveted Delight status.

This achievement indicates an exceptional product-market fit across all price segments in India. The Techarc RaRe (Ratings and Reviews) Quadrant evaluates smartphone performance by plotting quantitative star ratings against qualitative review sentiment. To reach the Delight quadrant, products must be both highly rated and positively reviewed by verified users.

Flagship Excellence: The Gold Standard

The OnePlus 13s emerged as the undisputed customer champion, marking the highest point of both customer ratings and positive sentiment in the entire industry. Positioned as the gold standard, the 13s defines the pinnacle of the OnePlus experience through:

• Pro-Grade Imaging: Frequent praise for its advanced camera system, establishing it as a primary reason for purchase.
• Seamless Performance: The integration of top-tier chipsets with optimized software ensures a lag-free experience.
• Premium Fit & Finish: High-value design and material choices resonate strongly with premium seekers.

The OnePlus 13 and OnePlus 13R follow closely, forming a powerful core that successfully captures users seeking flagship features with specific value propositions without cannibalizing the 13s.

Nord Series: Capturing the Heart of the Mid-Range

The 2025 Nord series has proven that the Fast and Smooth OnePlus philosophy scales effectively to the mass market.

• OnePlus Nord 5: A formidable performer that punches above its weight, perfectly delivering on brand promises for the mid-range.
• OnePlus Nord CE 5: Achieving Delight status as the most accessible model in the lineup is a significant strategic victory, successfully onboarding new users to the OnePlus ecosystem while maintaining high quality standards.

A Winning Strategic Architecture

Techarc’s analysis reveals a dual tier winning strategy. The Leadership Cluster (13 Series) drives brand prestige and pioneers new technology, creating a halo effect across the brand. Meanwhile, the Volume Cluster (Nord Series) drives market share and builds a strong defense against mid-range competitors by offering exceptional performance-for-price.

The uniform Delight across the 2025 lineup is hard evidence of immense brand equity. Customers now trust OnePlus to deliver an excellent experience, regardless of the price point.

Click Here to Read the Full Report

About the Methodology 

The Techarc RaRe Quadrant plots devices based on two axes: average quantitative ratings (satisfaction) and net sentiment from qualitative reviews (positive vs. negative commentary).  In this report, all the key 2025 smartphone launches of Samsung were reviewed and plotted on the RaRe quadrant to analyse and generate insights.