OnePlus-Smartphone-Upgrade-Path
By Faisal Kawoosa
With OnePlus a smartphone user can stay easily for a decade.
March 25, 2022

The Nord series has emerged as a successful stepping stone for the smartphone users to enter into the OnePlus family and stay with the brand for at least a decade while continuing their need for more driving upgrades.

Credit goes to OnePlus for being able to generate interest among the smartphone ecosystem right since its inception. Even being a micro-niche player in its early days, the brand was always high on attention of everyone including media, analysts and bloggers who typically keep a close watch of

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India Luxe Segment Smartphone
By Faisal Kawoosa
This festive season up to be the best ever for Luxe smartphones
September 22, 2021

The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel and entertainment and is now fueling their ultra-luxury buying, which is a good indicator for brands like Apple, Samsung and OnePlus in this category.

Wealth-X, a global specialised research group tracking the world’s wealthiest people has recently come up with an interesting insight. As per the report it says, for the first time in the history of mankind, we have more than 3,000 billionaires

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Fig1-techARC-India-Holistic-Smartphone-Brand-Quality-Index-2020
By Techarc
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
October 29, 2020

Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index

Gurugram – Thursday, October 29, 2020: In techARC’s Smartphone Brand Quality Index report, industry’s first end-to-end measure of smartphone brand quality released today, it was revealed that the brands having community driven approach score high on holistic quality that has a direct bearing on repurchases and recommendations to friends and family.

Sharing key findings of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The active engagement of

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techARC-Unomer MegaInsight
By Techarc
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
July 18, 2019

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD) App penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country.

4 out of 5 Smartphone users are having at least one OTT Entertainment platform which they are using for entertainment.  This is in addition to the ‘casual’ entertainment over YouTube and other UGC (User Generated

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