By Faisal Kawoosa
The ABCD of smartphones!
May 4, 2022

OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction. 

A recent Tech Insight revealed how performance of the smartphones is what defines the experience of the users which they weigh against the expectations set out by looking at the specifications and features.   

Across the expectations as well as experience, one thing is standing out distinctly.  The smartphone users are pushing OEMs to fine tune each and every major specification to get that holistic experience from the device. 

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By Techarc
TechInsight – Performance of a smartphone defines the experience for a user
April 20, 2022

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. 

In its first TechInsight basis data analytics of over 25,000 comments, reviews, and questions of popular ecommerce marketplaces, Techarc today said that while tangible parameters like specifications are essential in setting the expectations of smartphone buyers, the experience is defined by the performance delivered by smartphones after the users start using these devices.

As per the analysis, the top three parameters setting the expectations of smartphone buyers are Specifications, Features and

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By Manish Rawat
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
January 12, 2022

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three chipset suppliers for the smartphones launched in 2021.

Gurugram, India: The analyses based on the smartphone model launches in 2021 shows increasing preference of OEMs towards opting for multiple chipset suppliers for their smartphone portfolio.  Increasingly, smartphone makers are diversifying the risks by going with multiple chip makers.  Among key smartphone makers Apple, Xiaomi, Tecno, Infinix, LG, Asus and iQoo remained with single chipset supplier in 2021.

The

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Smartphone Gaming
By Faisal Kawoosa
Do we really need a gaming smartphone?
January 6, 2022

Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?

Gaming is an excitement, a source of entertainment on smartphones. However, the question is do we really need high performance smartphones for gamers? Is that a very big opportunity? Lets look at some of the very popular smartphone games, their penetration and do they really require a high performance, gaming optimised smartphone?

Looking at the history of smartphones and

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India-Foldable-Smartphones-Techarc
By Techarc
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
December 15, 2021

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability of brands operating in luxe segment.In 2022, 3-4 smartphone OEMs expected to launch foldable smartphone form factor giving consumers wider choice.  However, Samsung to have an edge as it will be ready with its 4th generation of foldables by the time.Samsung is the only smartphone OEM with commercially available foldable smartphones for the past 3 years. The revenues from foldable smartphone sales for Samsung in India

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By Techarc
Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.
December 1, 2021

With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India.

Gurugram – In its latest study on Smart Devices in India, Techarc today said that the consumers are reinforcing their ‘smartisation’ process by purchasing individual personal use gadgets as well as devices for home / office automation.

While covid-19 pandemic impact is considered as among key drivers behind this trend, the rapid growth of wired home broadband after aggressive fibre rollout of telecom operators has added as a key enabler.  India had 23.13

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By Techarc
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
November 29, 2021

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.

Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.

The three main techniques of brand infringement identified are: –

Fake Gratification: Instances where scammers infringe any brand’s identity by offering fake

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By Techarc
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
October 27, 2021

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales.

Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating them

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Smart-Tech-Style-Brands-Techarc
By Techarc
From Smartphones to Smart Tech-Style
October 20, 2021

How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle?

Smartphone is still the ‘hero’ smart device. However, its innovations are mostly perceived incremental and its innovations do not get a ‘wow’ from customers anymore. Yes, there is excitement around ‘bendables’ and ‘foldables’, but the mass consumers are aware its a distant dream and aspiration for them yet.

Smartphones have however, brought in some fundamental changes in the outlook towards technology, especially always on and connected

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