Techarc-Premium-Smart-Tech-Survey-2022
By Techarc
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
September 20, 2022

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and Smart Watch, defining premium smart tech

Gurugram –  In a study conducted by Techarc among the premium Android users, it was found that the trend towards building a smart tech lifestyle is getting stronger.  Users are buying multiple devices with the smartphone being the hub, while smart TV, TWS Earbuds and Smart Watch, the other three key devices defining this lifestyle.  There is also

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India-Foldable-Smartphones-Techarc
By Techarc
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
December 15, 2021

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability of brands operating in luxe segment.In 2022, 3-4 smartphone OEMs expected to launch foldable smartphone form factor giving consumers wider choice.  However, Samsung to have an edge as it will be ready with its 4th generation of foldables by the time.Samsung is the only smartphone OEM with commercially available foldable smartphones for the past 3 years. The revenues from foldable smartphone sales for Samsung in India

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By Techarc
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
November 29, 2021

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.

Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.

The three main techniques of brand infringement identified are: –

Fake Gratification: Instances where scammers infringe any brand’s identity by offering fake

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India Luxe Segment Smartphone
By Faisal Kawoosa
This festive season up to be the best ever for Luxe smartphones
September 22, 2021

The target segment of Luxe segment (more than Rs 50,000) smartphones has been able to save on some of their routine expenses like travel and entertainment and is now fueling their ultra-luxury buying, which is a good indicator for brands like Apple, Samsung and OnePlus in this category.

Wealth-X, a global specialised research group tracking the world’s wealthiest people has recently come up with an interesting insight. As per the report it says, for the first time in the history of mankind, we have more than 3,000 billionaires

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Fig1-techARC-India-Holistic-Smartphone-Brand-Quality-Index-2020
By Techarc
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
October 29, 2020

Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index

Gurugram – Thursday, October 29, 2020: In techARC’s Smartphone Brand Quality Index report, industry’s first end-to-end measure of smartphone brand quality released today, it was revealed that the brands having community driven approach score high on holistic quality that has a direct bearing on repurchases and recommendations to friends and family.

Sharing key findings of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The active engagement of

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By Techarc
Third party chipset use dominates the Smartphones market in India
February 19, 2019

Mediatek led maximum Smartphone models launched (42.2%) followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions.  However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm making it the most sold chipset in India.

Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm is poised to further consolidate its strong market position with major Smartphone OEMs preferring it over competition in all the major growing market segments of Smartphone in India.

Sharing highlights of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The 3rd party chipset usage is only going to increase with 5G as well as increasing expectations from OEMs of a chipset.

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