Techarc-India-Smartphone-Growth-since-2008-Apple-Launch
By Techarc
iPhone’s exponential growth in India compared to Android smartphones
September 8, 2022

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have shown 48 times growth by unit volume sales.

iPhone has always remained a niche smartphone catering to the premium and ultra-premium consumers who not only buy this trendsetter smartphone for features and performance but also as a symbol of their social and economic status. The cohorts of frequent international business travelers and NRIs have a higher penetration of iPhones. At

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Techarc_India-Smartphone-Big-Picture-2025_Fig1
By Techarc
5G to pace up revenues for the telecom sector in India with it reaching the landmark revenues of ₹10 Lakh crores by 2023
September 7, 2022

The telecom industry is expected to add ₹1 Lakh crore in every 3 years compared to previous trend of adding the same in 4 years period.The telecom sector is expected to grow at a CAGR of 9.4% between 2020-2025, while smartphones industry will lead the growth at a CAGR of 15.9% during the period.₹2 out of every ₹3 earned by the sector are directly paid by the consumers with the remaining coming from telecom operators and enterprises.Smartphone growth will continue to be backed by upgrade and replacement trends with estimated

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Xiaomi-12-Pro-5G
By Faisal Kawoosa
The Xiaomi Next 2022 launches have changed my perception about the brand
May 26, 2022

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of it. But as a consumer, I would always have concerns about the performance. This was primarily based on experiencing some smartphones of the Redmi (those days a series) which would hang and had a lot of bloatware in them.

Fast forward, Xiaomi decided to have two distinct brands of Xiaomi and Redmi operating in two different markets by bringing products for two separate

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Techarc-TechInsight-4G-mainstream-Nokia-MBiT-2022-TRAI
By Faisal Kawoosa
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
March 23, 2022

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.

India has always been considered the nation of villages as two-thirds of the population resides in the rural part of the country.  But from consumption economy perspective, the market priority has always been urban.  This has over the years caused an imbalance where every new product or service is made available to the urban cities and then trickles to the rural areas.  Consequentially, while in

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Immersive Audio
By Faisal Kawoosa
See, Sound and Show is how users decide about their smart devices
November 1, 2021

After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their buying decision.  In smartphones audio experience has become 2nd factor just after camera quality impacting the buying decision.

Camera is one such addon to the smartphones, and now other smart devices wherever it makes sense like Laptops, Tablets, etc., which has taken the centre stage and is numero uno feature that user try to know about while looking for a new device.  The industry has

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Indias-most-rewarding-Smartphone-Brand-Techarc-Infographic
By Techarc
Owing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.
September 16, 2021

In a consumer study done by Techarc, it was revealed that Camera quality, Battery performance and Audio quality are the three important factors determining the expectations of users wanting to buy a smartphone in Rs 6,000-12,000 price segment.  The study was conducted surveying 2,000 smartphone users in Tier 2 cities and towns of the country.  These users were using the phone for over 6 months and made up a clear perception about the experience their smartphones were delivering against the expectations for which they had chosen specific brands.  The study

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