By Techarc
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
November 29, 2021

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India.

Gurugram – In its first Brand Reputation Index (BRIX) measuring the risk score of potential frauds and scams that can be done leveraging a Brand’s equity, Techarc today said that smartphone brands having strong consumer pull report most of the reputation issues caused by infringement of brands in the digital space.

The three main techniques of brand infringement identified are: –

Fake Gratification: Instances where scammers infringe any brand’s identity by offering fake

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Jammu Kashmir
By Faisal Kawoosa
Smartphone brands need to relook their offline strategy
August 3, 2021

Smartphone Brands Need To Relook Their Offline Strategy

The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics.

UTs of Jammu & Kashmir and Ladakh, contribute to a little over 1.8% of the total installed smartphone base in India. When any smartphone brand’s decision-makers look at this market, it doesn’t look lucrative and doesn’t justify the Return on Investment (RoI) of investing even time in such a market. Compared to this, when they look at Maharashtra or Tamil Nadu as well as Uttar Pradesh, these states contribute in double-digits to the

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Fig1-techARC-India-Holistic-Smartphone-Brand-Quality-Index-2020
By Techarc
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
October 29, 2020

Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index

Gurugram – Thursday, October 29, 2020: In techARC’s Smartphone Brand Quality Index report, industry’s first end-to-end measure of smartphone brand quality released today, it was revealed that the brands having community driven approach score high on holistic quality that has a direct bearing on repurchases and recommendations to friends and family.

Sharing key findings of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The active engagement of

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techARC-Unomer MegaInsight
By Techarc
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
July 18, 2019

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD) App penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country.

4 out of 5 Smartphone users are having at least one OTT Entertainment platform which they are using for entertainment.  This is in addition to the ‘casual’ entertainment over YouTube and other UGC (User Generated

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