Techarc-Premium-Smart-Tech-Survey-2022
By Techarc
OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
September 20, 2022

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and Smart Watch, defining premium smart tech

Gurugram –  In a study conducted by Techarc among the premium Android users, it was found that the trend towards building a smart tech lifestyle is getting stronger.  Users are buying multiple devices with the smartphone being the hub, while smart TV, TWS Earbuds and Smart Watch, the other three key devices defining this lifestyle.  There is also

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By Techarc
With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.
August 23, 2022

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features. In the May GAP analysis of expectations versus experience for Smart TVs, 53% of users attribute Display experience as the key differentiator and 32% say that the Audio plays a critical role in defining the experience.

Apart from Display, users now understand the significance of audio in delivering the overall immersive experience while consuming their favourite content over Smart TVs. While analyzing the data it was

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Xiaomi-Flip-Magic-Moment-for-India-4G
By Faisal Kawoosa
Xiaomi’s Flip – India’s 4G Magic Moment
July 27, 2022

While Reliance Jio is accredited with kick starting the 4G journey in India, the role of Xiaomi is no less in making hands 4G ready affordably.

Reliance Jio brought in a disruption when it decided to foray in telecom sector with the latest technology available and take a very bold step. It is always challenging – a double edged sword – when in technology sector one wants to go with the latest having zero or very insignificant penetration while opportunity lies with the incumbent technology. What

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Xiaomi-12-Pro-5G
By Faisal Kawoosa
The Xiaomi Next 2022 launches have changed my perception about the brand
May 26, 2022

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of it. But as a consumer, I would always have concerns about the performance. This was primarily based on experiencing some smartphones of the Redmi (those days a series) which would hang and had a lot of bloatware in them.

Fast forward, Xiaomi decided to have two distinct brands of Xiaomi and Redmi operating in two different markets by bringing products for two separate

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Super App
By Faisal Kawoosa
Tata Neu – There’s hardly anything super about the super app.
April 28, 2022

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super app’ there was not a single reason that could excite me as a user to use the app.

On April 7th, 2022, Tata group launched what it claimed to be India’s first super app. I was excited and equally intrigued to experience it and look how Tata has done it, which others are yet figuring out. Before, I share my experience

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Smart-Tech-Style-Brands-Techarc
By Techarc
From Smartphones to Smart Tech-Style
October 20, 2021

How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle?

Smartphone is still the ‘hero’ smart device. However, its innovations are mostly perceived incremental and its innovations do not get a ‘wow’ from customers anymore. Yes, there is excitement around ‘bendables’ and ‘foldables’, but the mass consumers are aware its a distant dream and aspiration for them yet.

Smartphones have however, brought in some fundamental changes in the outlook towards technology, especially always on and connected

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By Faisal Kawoosa
Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.
September 20, 2021

82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience.

As per a recent GAP analysis (Expectations versus Experience) in Rs 6,000 – 12,000 segment, in which 1 out of every 2 smartphones will be sold in 2021, Camera and Battery are the two key parameters defining the expectations of a user basis which they make their choice.  While all OEMs operating in the segment are attempting to democratise technology and innovation by bringing in latest features and

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Techarc-Smartphone-versus-other-smart-devices-revenue-contribution-in-India
By Faisal Kawoosa
Apple’s 2021 launch is inline with the smart devices industry trend
September 15, 2021

The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments like Smart TVs, Wristables, TWS and others.

Apple 2021 launch was another impressive one like before. Though it missed the audience excitement like before, but Apple made it interesting and engaging as they could in these times of remote and virtual launches. While iPhone always remains the climax of the launches, Apple has gradually started to spotlight on other smart devices as well.

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Jammu Kashmir
By Faisal Kawoosa
Smartphone brands need to relook their offline strategy
August 3, 2021

Smartphone Brands Need To Relook Their Offline Strategy

The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics.

UTs of Jammu & Kashmir and Ladakh, contribute to a little over 1.8% of the total installed smartphone base in India. When any smartphone brand’s decision-makers look at this market, it doesn’t look lucrative and doesn’t justify the Return on Investment (RoI) of investing even time in such a market. Compared to this, when they look at Maharashtra or Tamil Nadu as well as Uttar Pradesh, these states contribute in double-digits to the

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