Super App
By Faisal Kawoosa
Tata Neu – There’s hardly anything super about the super app.
April 28, 2022

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super app’ there was not a single reason that could excite me as a user to use the app.

On April 7th, 2022, Tata group launched what it claimed to be India’s first super app. I was excited and equally intrigued to experience it and look how Tata has done it, which others are yet figuring out. Before, I share my experience

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Smart-Tech-Style-Brands-Techarc
By Techarc
From Smartphones to Smart Tech-Style
October 20, 2021

How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle?

Smartphone is still the ‘hero’ smart device. However, its innovations are mostly perceived incremental and its innovations do not get a ‘wow’ from customers anymore. Yes, there is excitement around ‘bendables’ and ‘foldables’, but the mass consumers are aware its a distant dream and aspiration for them yet.

Smartphones have however, brought in some fundamental changes in the outlook towards technology, especially always on and connected

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Indias-most-rewarding-Smartphone-Brand-Techarc-Infographic2
By Faisal Kawoosa
Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.
September 20, 2021

82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the experience.

As per a recent GAP analysis (Expectations versus Experience) in Rs 6,000 – 12,000 segment, in which 1 out of every 2 smartphones will be sold in 2021, Camera and Battery are the two key parameters defining the expectations of a user basis which they make their choice.  While all OEMs operating in the segment are attempting to democratise technology and innovation by bringing in latest features and

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Techarc-Smartphone-versus-other-smart-devices-revenue-contribution-in-India
By Faisal Kawoosa
Apple’s 2021 launch is inline with the smart devices industry trend
September 15, 2021

The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments like Smart TVs, Wristables, TWS and others.

Apple 2021 launch was another impressive one like before. Though it missed the audience excitement like before, but Apple made it interesting and engaging as they could in these times of remote and virtual launches. While iPhone always remains the climax of the launches, Apple has gradually started to spotlight on other smart devices as well.

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Jammu Kashmir
By Faisal Kawoosa
Smartphone brands need to relook their offline strategy
August 3, 2021

Smartphone Brands Need To Relook Their Offline Strategy

The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics.

UTs of Jammu & Kashmir and Ladakh, contribute to a little over 1.8% of the total installed smartphone base in India. When any smartphone brand’s decision-makers look at this market, it doesn’t look lucrative and doesn’t justify the Return on Investment (RoI) of investing even time in such a market. Compared to this, when they look at Maharashtra or Tamil Nadu as well as Uttar Pradesh, these states contribute in double-digits to the

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techARC India Mobile Phone Exports 2020
By Techarc
India Smartphone Exports estimated to cross record $1.5 Billion in 2020
November 23, 2020

‘Make in India’ initiative bearing fruits as people across 24 countries use mobile phones Made in India.

Gurugram – Monday, November 23, 2020: techARC in its India Mobile Phone Exports Market Scan Report announced today, pegged the total exports of smartphones to cross $1.5 billion by value.  This would be over 98% of the total mobile phones exported out of India.

Announcing the report, Faisal Kawoosa, Founder & Chief Analyst, techARC highlighted, “India has been exporting mobiles to destinations like UAE and neighbouring SAARC countries for quite some time.  However, ‘Make

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Fig1-techARC-India-Holistic-Smartphone-Brand-Quality-Index-2020
By Techarc
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
October 29, 2020

Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality Index

Gurugram – Thursday, October 29, 2020: In techARC’s Smartphone Brand Quality Index report, industry’s first end-to-end measure of smartphone brand quality released today, it was revealed that the brands having community driven approach score high on holistic quality that has a direct bearing on repurchases and recommendations to friends and family.

Sharing key findings of the report, Faisal Kawoosa, Founder & Chief Analyst, techARC said, “The active engagement of

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techARC-Unomer MegaInsight
By Techarc
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
July 18, 2019

Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD) App penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country.

4 out of 5 Smartphone users are having at least one OTT Entertainment platform which they are using for entertainment.  This is in addition to the ‘casual’ entertainment over YouTube and other UGC (User Generated

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