Delight 12 articles

Insights Pro

  • 7 mins read

7% of smartphone users are ‘on-the-edge’ of Delight; Techarc identifies improvement areas for better customer satisfaction and retention.

In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...

Research and Reports

  • 3 mins read

Motorola Earns Strong Customer Delight Across 2025 Portfolio in Techarc RaRe Quadrant

Gurugram/Srinagar, Dec 31: Techarc’s latest RaRe Quadrant analysis of Motorola’s 2025 smartphone lineup in India reveals a portfolio that is largely resonating well with consumers,...

Research and Reports

  • 3 mins read

Oppo gets strong customer delight in premium and mid-range segments in Techarc’s RaRe Quadrant Report

Gurugram/Srinagar, Dec 31: Oppo’s 2025 smartphone portfolio demonstrates strong resonance in premium and mid-range segments across India, as revealed by Techarc’s RaRe Quadrant analysis of...

Research and Reports

  • 4 mins read

Decoding the Strategy Behind Nothing’s 100% Customer Delight in 2025 Portfolio

Gurugram/Srinagar, Dec 30: Nothing’s 2025 India smartphone portfolio emerges as a rare, unified success story in Techarc’s RaRe Quadrant analysis, with all three models, Phone (3), Phone...

Research and Reports

  • 3 mins read

Xiaomi Shines in Customer Delight Rankings in Techarc’s 2025 RaRe Quadrant Report

Gurugram/ Srinagar, Dec 29: Xiaomi India has solidified its position as a market leader in user experience, with its 2025 smartphone portfolio overwhelmingly securing Delight...

Research and Reports

  • 3 mins read

Lava 2025 Portfolio Sweeps Delight in  Techarc’s 2025 RaRe Quadrant Analysis

Gurugram/Srinagar, Dec 26: In this RaRe Quadrant Analysis, Techarc reveals a landmark year for homegrown smartphone manufacturer Lava. The report shows that Lava has successfully...