
Mindset of today’s average car owner is rapidly evolving from looking at their vehicle as a means to enable basic commute to now expecting their vehicle to share a space in the larger connected world. An electric vehicle – due to its inherent software defined foundation – serves as the perfect candidate to become a companion of the customer in every sense of their requirement. For this new generation of drivers, the EV isn’t just a car. It’s a gadget on wheels. This shift in mindset is changing how EVs are being built and sold across India. The conversation is no longer only about battery life or how quickly a car charges. It’s now also about how the car thinks, learns, connects, and updates, and what makes it appealing to the average consumer.
Smarter Machines: When Powertrain Meets Intelligence
EVs as a package have significantly evolved over quite a short period of time. What began as a search for greater range and improved acceleration has evolved into incorporating smarter forms of technology. EVs today are built to think with you, learn your routine, and make your drive better in the moment. For example, using terrain modes subtly changes how the EV responds to steering and throttle inputs, making each mode a suitable companion for its corresponding tricky driving condition. Furthermore, leveraging evolving technologies, manufacturers are now introducing drivetrain systems that blend the output from the front and rear drive motors to ensure seamless propulsion from the system – leading to a much better drive experience for the user. Even the various drive modes that automatically adapt the vehicle’s performance for city traffic, highway cruising, or hilly terrain are now a means of convenience, eliminating the need for drivers to adjust their own driving style.
What this leads to is a driving experience that feels more natural and intuitive. For a more tech-aware and digitally fluent consumer archetype, this layer of smart engineering is no longer a feature that is nice-to-have. It’s expected.
Always Connected: How IoT and Connectivity Define Modern EVs
We are now in a world where one expects their car to know as much about their routine as their phone does. Modern EVs are designed to be connected, not occasionally – but constantly. From remotely accessing cabin air conditioning during peak summers to real-time tips and tricks on how to extract the optimal range, connectivity is now central to how EVs are used and experienced. App-based interfaces are second nature to customers. From reserving a charging point to charge the vehicle at a convenient time to monitoring vehicle health before embarking on a long drive, control now rests in the owners palm.
This real-time connection also builds trust. With remote diagnostics and alerts, drivers are no longer left guessing about what’s wrong. EV software uses advanced and sophisticated sensors to flag issues early and even push feature and software updates over the air.
Software-Led Upgrades: The Power of OTA and Personalization
Thanks to software-first thinking, EVs today continue to upgrade themselves even after purchase. One of the main drivers of this transformation is over-the-air (OTA) updates. These updates do a lot more than just fixing bugs. They add new
features, change range estimate algorithms, add navigation functionality, and even change how the vehicle is driven on the road. And all of this happens quietly in the background, without at times a single visit to the service center.
This capability is more than technicality; it redefines ownership. As a car continuously adds features, its utility increases. This trend makes the investment seem smarter and looks ahead to future innovation. Equally significant is the manner in which software makes the experience more personalized. From customizable displays to evolving voice commands, EVs are becoming smarter and more intuitive. Add auto-parking to the mix, and they start to feel a lot like the smart devices we use every day. This kind of personalization is no longer aspirational, it’s essential to appeal to a larger audience.
Conclusion
India’s EV journey is no longer just about switching fuel types. It’s about embracing a new relationship with mobility – one that’s dynamic, connected, and intelligent. As expectations rise, the real differentiator will not just be range or charging speed. It will be the ability to deliver a smarter experience that evolves with users, interacts naturally, and integrates smoothly into the digital lives of consumers. The next wave of successful EVs will be the ones that behave less like machines and more like intelligent companions.

Attributed to: Mr. Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility