Nothing 4a: A Maturing Brand Enters the Mainstream
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Tata Motors has been testing the waters with bold design and platform experimentation for quite sometime now. In 2024, Tata launched Curvv with a bold...
India’s electric vehicle market is undergoing a steady but complex transition, from early adoption led by compact city EVs to a more mature segment where...
When it comes to electric SUVs making a meaningful impact in India, the MG ZS EV has been a standout performer. Since its launch, this...
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it momentarily...