Behind the Curvv: What a Week With Tata’s Boldest SUV Revealed

Tata Motors has been testing the waters with bold design and platform experimentation for quite sometime now. In 2024, Tata launched Curvv with a bold...

The Tata Harrier EV is Redefining India’s Perception of What an Electric SUV Can Be

India’s electric vehicle market is undergoing a steady but complex transition, from early adoption led by compact city EVs to a more mature segment where...

MG ZS EV: Is India’s Popular Electric SUV Ready to Pass the Torch?

When it comes to electric SUVs making a meaningful impact in India, the MG ZS EV has been a standout performer. Since its launch, this...

Insights Pro
  • 4 mins read

Mapping India’s 2024 Smartphone War: Who Played Where

The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...

Insights Pro
  • 4 mins read

The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...

Tech Blogs
  • 5 mins read

Is community obsession over for smartphones in India?

In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it momentarily...