Smart-TV-Experience-by-Parameters_Techarc
By Techarc
Audio Experience pivotal to the satisfaction of Smart TV users
May 18, 2022

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring their purchase.

An analysis of over 40,000 questions and reviews put across by users of Smart TVs on key ecommerce platforms reveals that the quality of audio delivered by the Smart TVs is pivotal in defining the overall experience. 

Contrary to the quality of the display, which was few years back an anchor differentiation for Smart TVs, users are now finding the audio experience

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By Techarc
Smart TV Buyer FAQs
December 23, 2021

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to grow is immense. India has a little over 200 million households with a TV set. Additionally, there are commercial spaces like hotels, offices besides public places like airports, restaurants, etc., where TVs are installed. As per Techarc’s estimates, India has currently a little over 22 million Smart TVs installed base.

With several brands launching Smart TVs in affordable segments with screen size of 43 inch or

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