By Techarc
With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.
August 23, 2022

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features. In the May GAP analysis of expectations versus experience for Smart TVs, 53% of users attribute Display experience as the key differentiator and 32% say that the Audio plays a critical role in defining the experience.

Apart from Display, users now understand the significance of audio in delivering the overall immersive experience while consuming their favourite content over Smart TVs. While analyzing the data it was

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The-Smart-Homes-of-India-2022-Amazon-Techarc
By Techarc
Voice control is driving the usage of smart home in India
June 28, 2022

92% of the smart home users responded that voice-control has made it convenient to set up a smart home.More than 90% of users have purchased their first smart home device in the last two years.Besides smart speakers, smart TV (81%), smart lights (56%) and smart ACs (55%) are the top 3 home appliances that are mostly operated using voice.Recommendations from friends & family, advertisements (TV and online ads), and social media are the top three sources of information about smart home.

Bangalore / Gurugram: As the usage of smart home

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Smart-TV-Gap-Analysis-Techarc
By Techarc
Audio experience pivotal to holistic immersive experience on Smart TVs
June 24, 2022

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations.

In the April GAP analysis of expectations versus experience for Smart TVs, display and audio can be seen as the two main attributes of the Smart TV which define a positive experience for users.  Smart TV users appreciate holistic immersive experience, which cannot come without an interplay of both display and audio.

Among the display and audio, the gap between expectations and experience for display is narrowing as

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Smart-TV-Experience-by-Parameters_Techarc
By Techarc
Audio Experience pivotal to the satisfaction of Smart TV users
May 18, 2022

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring their purchase.

An analysis of over 40,000 questions and reviews put across by users of Smart TVs on key ecommerce platforms reveals that the quality of audio delivered by the Smart TVs is pivotal in defining the overall experience. 

Contrary to the quality of the display, which was few years back an anchor differentiation for Smart TVs, users are now finding the audio experience

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By Techarc
Smart TV Buyer FAQs
December 23, 2021

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to grow is immense. India has a little over 200 million households with a TV set. Additionally, there are commercial spaces like hotels, offices besides public places like airports, restaurants, etc., where TVs are installed. As per Techarc’s estimates, India has currently a little over 22 million Smart TVs installed base.

With several brands launching Smart TVs in affordable segments with screen size of 43 inch or

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