The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications during...
Artificial intelligence (AI) is rapidly transforming the technological landscape, reshaping industries, and enhancing everyday experiences. By simulating human intelligence, AI systems are designed to learn...
Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest generation...
The last decade was all about attaching connectivity to a bouquet of devices paving the way for IoT or Internet of Things. The decade ahead...
Smartphones are great. But at the same time, they bring along a lot of challenges to us as users. We have become always available. Our...
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. With...
