India has potential to become a global leader in electric mobility, with the government setting ambitious targets for electric vehicle (EV) adoption by 2030. To...

On Mother’s Day 2024, Techarc released a special report titled ‘Digital Moms – The Changing Frontiers of Motherhood’.  The report comes out with interesting insights...

The only exception to this would be AI where telecom operators would be interested in as that promises quick monetisation. By now we have admitted...

Electric vehicles (EVs) are playing an increasingly important role in India’s transportation sector. This shift towards EVs holds the potential to contribute significantly to the...

Segmentation based selling worked for one of the longest periods (1920-1980) as per business historian Richard Tedlow.  Since 1980 it’s been hyper-segmentation, which essentially followed...

A large number of households in India, even in metro cities use a linear TV connected with a cable STB or a DTH connection. Not...