Insights Pro 60 articles

Insights Pro
  • 7 mins read

7% of smartphone users are ‘on-the-edge’ of Delight; Techarc identifies improvement areas for better customer satisfaction and retention.

In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...

Insights Pro
  • 7 mins read

The top-ranking smartphones of 2025 by user experiences for leading OEMs 

The analysis of top-ranking smartphones of 2025 by user experiences cautions the smartphone makers about ‘aesthetic’ specs-sheet recalibration to strike an equilibrium between costs and the...

Insights Pro
  • 3 mins read

Processor Performance Key to Customer Delight in Flagship Smartphones

MediaTek Dimensity 9400 emerges as the flagship all-rounder processor, as RaRe Quadrant analysis – Leads the flagship chipsets with an NPS of 92 Gurgaon/Srinagar, Dec...

Insights Pro
  • 8 mins read

Next-Gen Titans: The Rise of Super Smartphones in 2026

The mobile industry is currently witnessing a pivotal moment with the emergence of the super smartphone. This new category of device represents a quantum leap...

Insights Pro
  • 7 mins read

Smartphones Win Praise for Everyday Utility; Demand Grows for Niche Innovations

Techarc’s InsightsPro analysis examines 39426 positive 4–5-star smartphone ratings across major eCommerce platforms, segmented into five price bands. These reviews sit alongside an earlier InsightsPro...

Insights Pro
  • 5 mins read

Techarc identifies areas of improvement across segments to elevate customer delight for smartphones in 2026 

The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences.  While...