7% of smartphone users are ‘on-the-edge’ of Delight;
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In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...
The analysis of top-ranking smartphones of 2025 by user experiences cautions the smartphone makers about ‘aesthetic’ specs-sheet recalibration to strike an equilibrium between costs and the...
MediaTek Dimensity 9400 emerges as the flagship all-rounder processor, as RaRe Quadrant analysis – Leads the flagship chipsets with an NPS of 92 Gurgaon/Srinagar, Dec...
The mobile industry is currently witnessing a pivotal moment with the emergence of the super smartphone. This new category of device represents a quantum leap...
Techarc’s InsightsPro analysis examines 39426 positive 4–5-star smartphone ratings across major eCommerce platforms, segmented into five price bands. These reviews sit alongside an earlier InsightsPro...
The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences. While...