Pizza Hut’s Mood-Detecting AI: The Future of Pizza Ordering or an Invasion of Privacy?

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If you find yourself frequently torn between toppings such as olives and pepperonis and often struggle in ordering a Pizza? You might want to give Pizza Hut’s new AI software a chance. In an industry first, Pizza Hut has installed an AI-powered mood detector that analyses facial cues and expressions of customers to recommend pizzas based on their moods.

The mood detector uses the power of machine learning to offer a personalized ordering experience. Interesting times to live! Let’s find out how this new food-ordering tech works.

Pizza Hut is the first QSR brand to employ AI to understand its customers’ moods and assist them choose what they crave. Select eateries in Delhi, Lucknow, Hyderabad, Bangalore, and Chennai will get the AI-enabled mood-detector system installed. Simply step in front of the device, look at the screen, and leave it on the detector to calibrate your mood and display its pizza recommendation. The AI-enabled device recommends pizzas in both vegetarian and non-vegetarian varieties from Pizza Hut’s new flavor lineup.

According to Pizza Hut, the technology detects facial expressions by analyzing landmarks on the face caught by the camera, such as eye movements, grins, and frowns. The model compares these patterns to hundreds of thousands of publicly available photos in a database.

Big Question On User Privacy?

The concept of an advanced AI suggesting pizza based on your mood is fascinating, but it also raises concerns regarding privacy. The machine might be memorizing your facial expressions, which could be exploited by rogue employees or result in a data breach if the AI model is compromised. 

However, Pizza Hut assures that the customers’ privacy is protected. The AI only stores facial patterns as numerical values, without retaining any images in any format. This ensures that customers’ sensitive data remains secure and their privacy is maintained. 

The mood detector will be installed at the following Pizza Hut restaurants for a limited period, following the below schedule:

StoreSchedule
Delhi 
Janpath, New DelhiMay 10 to May 17
Saket, New DelhiMay 19 to May 26
Bangalore 
Nexus Mall, Koramangala, BengaluruMay 10 to May 17
Mantri Mall, BengaluruMay 19 to May 26
Lucknow 
West End Mall, LucknowMay 29 to June 5
Engineering Crossing, LucknowJune 7 to June 14
Chennai 
Ashok Nagar Metro Station, ChennaiMay 29 to June 5
Phoenix Market CityJune 7 to June 14
Hyderabad 
Sarath City Mall, Gachibowli, HyderabadJune 17 to June 24
GSM Mall, Miyapur Main Road  June 26 to July 3