Digital Advertising 2 articles

Research and Reports

  • 3 mins read

Average Ad-Fraud rate to go up to 45-55% against the present 25-35%

Ad-Fraud likely to increase in Digitally Mature as well as New Entrant organisations in the aftermath of Covid-19 pandemic. Gurugram – Tuesday, August 18, 2020:...

Research and Reports

  • 3 mins read

At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018

The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts. Gurugram –...