improvement 2 articles

Insights Pro

  • 7 mins read

7% of smartphone users are ‘on-the-edge’ of Delight; Techarc identifies improvement areas for better customer satisfaction and retention.

In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...

Insights Pro

  • 5 mins read

Techarc identifies areas of improvement across segments to elevate customer delight for smartphones in 2026 
Techarc identifies areas of improvement

The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences.  While...