InsightsPro 17 articles

Insights Pro
  • 6 mins read

India Smartphone Launches January 2026: A ‘Premium’ Pivot Leaves Budget Buyers Behind 

January 2026 saw a slow start to the Indian smartphone market, with only 13 models and 30 variants launched across seven brands, Oppo, Realme, Poco, Motorola, Vivo, Redmi, and Lava, marking a steep decline from the 19 launches each in January 2024...

The India Smartphone 2026 Outlook – ‘Bermuda Triangle’ Situation 

2026 does not appear to be just another year for smartphones in India.  There is a ‘Bermuda triangle’ situation expected to disturb the market momentum...

Insights Pro
  • 7 mins read

7% of smartphone users are ‘on-the-edge’ of Delight; Techarc identifies improvement areas for better customer satisfaction and retention.

In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...

Insights Pro
  • 7 mins read

The top-ranking smartphones of 2025 by user experiences for leading OEMs 

The analysis of top-ranking smartphones of 2025 by user experiences cautions the smartphone makers about ‘aesthetic’ specs-sheet recalibration to strike an equilibrium between costs and the...

Insights Pro
  • 3 mins read

Processor Performance Key to Customer Delight in Flagship Smartphones

MediaTek Dimensity 9400 emerges as the flagship all-rounder processor, as RaRe Quadrant analysis – Leads the flagship chipsets with an NPS of 92 Gurgaon/Srinagar, Dec...

Insights Pro
  • 8 mins read

Next-Gen Titans: The Rise of Super Smartphones in 2026

The mobile industry is currently witnessing a pivotal moment with the emergence of the super smartphone. This new category of device represents a quantum leap...