InsightsPro 21 articles
7% of smartphone users are ‘on-the-edge’ of Delight; Techarc identifies improvement areas for better customer satisfaction and retention.
In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...
The top-ranking smartphones of 2025 by user experiences for leading OEMs
The analysis of top-ranking smartphones of 2025 by user experiences cautions the smartphone makers about ‘aesthetic’ specs-sheet recalibration to strike an equilibrium between costs and the...
Processor Performance Key to Customer Delight in Flagship Smartphones
MediaTek Dimensity 9400 emerges as the flagship all-rounder processor, as RaRe Quadrant analysis – Leads the flagship chipsets with an NPS of 92 Gurgaon/Srinagar, Dec...
Next-Gen Titans: The Rise of Super Smartphones in 2026
The mobile industry is currently witnessing a pivotal moment with the emergence of the super smartphone. This new category of device represents a quantum leap...
Smartphones Win Praise for Everyday Utility; Demand Grows for Niche Innovations
Techarc’s InsightsPro analysis examines 39426 positive 4–5-star smartphone ratings across major eCommerce platforms, segmented into five price bands. These reviews sit alongside an earlier InsightsPro...
Techarc identifies areas of improvement across segments to elevate customer delight for smartphones in 2026
The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences. While...