7% of smartphone users are ‘on-the-edge’ of Delight;
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From Innovation to Novelty Smartphones have over these past 2 decades absorbed so much in them that its challenging for the ecosystem to innovate beyond...
There is a strong positive correlation between iPhone prices and ₹/$ equation. iPhone launch price has changed at an annual rate of 7.6% since 3rd...
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...
Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest generation...
Nord series was one of the not so good decisions of OnePlus strategically. I have opposed it then and still feel that OnePlus should call...
With the announcement of iPhone 16 series, the consumers in India get equally interested and excited about the older models. Unlike many global markets, in...