Leica 3 articles

Xiaomi 15 Ultra – An equilibrium of content creation and consumption

Camera remains important in terms of creating content, be it photography or videography.  The social media revolution and the resultant content creation has again made...

Tech Blogs
  • 5 mins read

Why cohort selling will show great results for Xiaomi 14 Ultra?

Segmentation based selling worked for one of the longest periods (1920-1980) as per business historian Richard Tedlow.  Since 1980 it’s been hyper-segmentation, which essentially followed...

Tech Blogs
  • 6 mins read

Will Leica help Xiaomi to place in the ultra-premium orbit of smartphones?

The camera samples of Xiaomi 14 series, especially Xiaomi 14 Ultra, shared by the Xiaomi team over social channels are simply stunning.  They ought to...