Poco 7 articles

Research and Reports

4 mins read

Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with

Techarc-Report-India-GenZ-Smartphone-Brands-2023-Fig-4

Relatability and exclusivity key factors driving this trend. GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in their...