Segmentation 2 articles
India Smartphone Festival ‘Dukaan’ – Choice for consumers Chance for brands
Gurugram / Srinagar, October 16, 2025 – The smartphone industry has since been proactively preparing for the festive season in India. With the advent of...
Why are market shares losing relevance in smart devices and others with changing business models?
The ‘capillarisation’ of segments has resulted in cohorts. Serving these cohorts as per their needs and expectations is the true premiumisation that will add reciprocal...