AI-Native Hardware, Premiumization, and Local Value Addition Define the Next Growth Cycle Gurugram/Srinagar: The Indian consumer electronics market is entering a structural reset as it approaches...
The Indian Smart TV sector reached a critical inflection point in 2025, recording estimated sales in the range of 11.5-12.5 million units driven by a...
Background: The human-device interaction has seen unprecedented changes in the past few years. Today consumers are demanding in several ways and the patience to wait...
Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of online marketplaces in elating the...
A large number of households in India, even in metro cities use a linear TV connected with a cable STB or a DTH connection. Not...
While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem to launch products relatable to...
