The wearable tech market is exploding globally, and India is no exception, especially as more of us prioritize real-time health tracking, personalized wellness tips, and...
Camera remains important in terms of creating content, be it photography or videography. The social media revolution and the resultant content creation has again made...
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. With...
Segmentation based selling worked for one of the longest periods (1920-1980) as per business historian Richard Tedlow. Since 1980 it’s been hyper-segmentation, which essentially followed...
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered into...
After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio wearable...
