Xiaomi 34 articles
Is community obsession over for smartphones in India?
In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it momentarily...
Inside WHOOP’s Sleep Study: Lessons for Smartwatches and Sleep Science
The wearable tech market is exploding globally, and India is no exception, especially as more of us prioritize real-time health tracking, personalized wellness tips, and...
Xiaomi 15 Ultra – An equilibrium of content creation and consumption
Camera remains important in terms of creating content, be it photography or videography. The social media revolution and the resultant content creation has again made...
OPPO needs to have a firm India strategy
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. With...
Why cohort selling will show great results for Xiaomi 14 Ultra?
Segmentation based selling worked for one of the longest periods (1920-1980) as per business historian Richard Tedlow. Since 1980 it’s been hyper-segmentation, which essentially followed...
Xiaomi has a proven track record of creating sustainable business across various smart devices categories
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered into...