This week’s App Sights takes a deep dive into Zyapaar, a new B2B networking platform in India that aims to streamline business processes for small, medium, and large businesses. Zyapaar, created by four experienced B2B and B2C industry experts, promises to bring buyers and sellers cost-effective supplies of new markets on a mobile-friendly platform that is available on both iOS and Android devices.
Let’s dissect the name ‘Zyapaar’ before we get into the specifics of the new B2B networking platform. Zyaada Network = Zyaada Vyapaar, thus Zyapaar, was derived from combining two phrases and the Co-Founders’ beliefs. As the name implies, the platform connects businesses with customers, among other vital aspects of running a business.
Let’s get into the details.
What is Zyapaar?
Zyapaar is a B2B networking platform that helps MSMEs and corporations improve their procurement and sales efficiency. Consider it a community commerce platform where MSMEs can create a digital identity, connect with buyers/suppliers, and save money to increase revenue.
How to Sign up on Zyapaar?
Zyapaar is available on PC, Android, and iOS platforms, and there is no membership fee. Unlike IndiaMart, Zyapaar doesn’t have a paid membership model. It is also worth noting that Zyapaar does not provide its users with any free websites. You only get a digital platform to connect with other businesses, buyers, and sellers.
As a business entity, you must create a profile on the platform and enter your company’s information, as well as your GST number. Zyapaar will not allow you to post until you complete your profile. After you enter all of your information, the platform will verify your information and grant you access to its plethora of services.
What you can do on Zyapaar?
Once you are signed up and verified, you can start building your network. Zyapaar, like any other social media platform or B2B networking portal, allows you to send and accept invitations. The larger the network, the more likely it is to generate business leads.
· You can upload posts for buying and selling products and services that you offer. For instance, a hardware store owner can post their requirement for raw materials, semi-finished products, services & more. If you are running a small business and need IT equipment, furniture, and security cameras, you can create a buying post with details of your requirement.
· These posts can contain pictures, videos, and various other file formats. Moreover, you can set post privacies, to be viewed by only your connections or anyone on the platform.
· Zyapaar also lets you create pages with the URL of your business’s website. You can also create industry groups on the platform.
· Further, Zyapaar lets you create a catalog of products and services letting your networks have a glance at your digital store for business purposes. This can help you improve business visibility.
Problems You Might Face On Zyapaar or any B2B Networking Platform
The authenticity of business entities is one of the most serious issues on a B2B networking platform like Zyapaar. As a user, determining whether you are communicating with a genuine lead interested in purchasing your services is extremely difficult. To initiate a business deal, you can only rely on the platform’s registration process or your secondary research.
Zyapaar, like other B2B networking platforms, does not guarantee or endorse the accuracy or reliability of website information or the quality of any products and/or services obtained by the user. The decision to engage in any business or trade-related activity is solely the responsibility of the user, and the platform only acts as a facilitator.
According to Zyapaar, all registered businesses on its platform are 100% verified, and the community can assist a Zyapaari (app user) in receiving multiple and ideal responses for real-time business needs. A user can collaborate with other users to create a seamless supply chain cycle that allows MSME (Micro, Small, and Medium Enterprises) and Corporates in India to buy and sell products.
Is Your Data Safe?
When you sign up for Zyapaar, you give the platform full permission to share your data with any third-party companies and individuals to perform certain processing activities and to provide Service (“Service Providers”), to provide Service on the platform’s behalf, to perform Service-related activities, or to assist in analyzing how the Service is used.
The Service Providers may be engaged and employed for various purposes including the following:
· Analytics: To monitor and analyze the use of our Service and the Usage Data.
· To update and automate the development process of the platform.
· Behavioural Remarketing processes.
Zyapaar has the ability and will use remarketing services to advertise to you on third-party websites. Furthermore, cookies are used by the platform’s service provider to inform, optimize, and serve ads
based on a user’s previous visits to the Platform. You should also be aware that Zyapaar states that while the platform strives to use commercially acceptable means to protect your Personal Data, it cannot guarantee its complete security.
The platform employs firewalls and data encryption, and access to your Personal Information is restricted to employees who require such information to carry out specific operations. Zyapaar reviews and adjusts these safeguards on a regular basis based on ongoing risk assessments. If you sign up for business processes on Zyapaar, you must agree to all data security terms.
Techarc’s Verdict
Zyapaar is not the first B2B networking platform in India; however, it takes a simple mobile-friendly approach to connecting businesses. You can use the platform to grow your network, which is the foundation of any business’s growth. As a user, you can find, engage, and build relationships with key industry-related people to organically expand. You can create a product catalogue and upload live product images, as well as discover trending trends in your industry and join marketing-related groups and pages to broaden your reach.
While this all sounds good, Zyapaar, like all B2B networking platforms, lacks a robust lead authentication model. It is important to note that if any of your business transactions are jeopardized, the platform will not be held liable. It only acts as a conduit. Also, before signing up for the platform, ensure that you read all data security terms and policies, as some sensitive data may be shared with third-party companies for a variety of digital service-related activities
