Between 2025-2030, the consumer tech industry to focus on making AI as a multi-device primary interface and enable an intelligent ecosystem redefining the human-gadget interactions.
Gurugram / Srinagar – As per the latest report by Techarc ‘AI as a differentiator in Consumer Tech’, released today, AI in consumer tech is entering into the next phase with focus on making it as the natural interface between users and the devices. This will also lead to enabling an intelligent ecosystem which is hyper-personalised and context aware.
Revealing the report, Anubha Pandey, Analyst at Techarc said, “The next 5 years of AI are going to be transformative for consumer tech. The proliferation of AI in the mass segments due to declining trend in cost of critical building blocks like chipset along with the need to differentiate, consumer tech industry is ushering into a new era of making AI the default interface. At the same time, it is enabling an intelligent ecosystem.”
“This is a shift upwards in the evolution of AI in consumer tech with the earlier focus being around enhancing the utility and leveraging GenAI for content creation, added Anubha.”
Report Key Takeaways
The report which also captures perspectives of 8 consumer tech ecosystem players including chipset and device makers, brings out how AI will interplay with the consumer tech and transform the proposition by 2030. Some of the key takeaways of the report are outlined below.
- The devices will become context aware and intelligent to trigger actions using predictive models. This will reduce need for human intervention while the devices will adapt themselves to the user behaviour.
- Users will experience unified and seamless AI experience agnostic of device, platform or the form factor. The device portfolio of a user will talk the same language and deliver connected and unified experiences.
- AI will support greater real-time use cases with on-the-fly computing and processing leading to use cases like real-time multilingual voice translation, real-time creative assistance, etc.
- The consumer tech industry, especially the mid-market players credit declining trends in chipset cost as the leading market force driving AI adoption across masses. At the same time, they see AI as means to create differentiated experiences in a saturated market. However, creating defensible and unique differentiations remains a challenge.
- Specific to Indian context, AI is seen as a great enabler to improve communication and connectivity in a multi-lingual environment. The digital first user base is seen as a strength to deliver such unifying experiences.
- OEMs want to deliver Human centric interaction and personalisation using AI. They also see AI as means to enhance productivity and efficiency of users.
- Use of AI in specific use cases like Gaming is also seen as a distant benefit accruing out of AI integration in consumer tech.
- OEMs are graduating from creating curious and exciting AI experiences to more rational and practical usage of the artificial intelligence. The OEMs give highest priority (30%) to using AI in problem solving and aiding workflow optimisation.
- Several OEMs, especially the ones focusing at mass markets, want to increase AI accessibility and democratise the technology by bringing it to masses.
- Using AI as a means to improve device performance across areas like battery and security is still a niche strategy. At the moment it is the least of the priority for OEMs while defining the strategy behind their AI roadmap.
- The immediate focus on bridging human-device interaction is on enabling seamless multilingual voice and nuanced content creation. In mid-term, the OEMs want to bridge it further with predictive device optimisation and advanced contextual AI.
The long term vision is to make AI as a human companion where the interaction and use cases are closely woven and seen more naturally integrated with each other.
Click here to read the report.
About the report
This report is based on Techarc’s independent research, including in-depth interviews with AI and product leaders from ASUS, Dell, Lava, Infinix, Realme, OPPO, iQOO, and Mediatek. The analysis also includes patent filings, product trend reviews, and public domain strategies multiple brands in the Indian personal tech market.
About Techarc
Techarc is a premier data analytics, market research, and consulting firm specialising in the technology domain. We deliver deep, actionable insights across industry trends, consumer behaviour, and stakeholder dynamics, empowering businesses to make informed, strategic decisions in a rapidly evolving digital landscape.
For any more information on this report or other Techarc researches, please mail to info[@]techarc.net.
