Insights Pro
  • 3 mins read

Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability of...

Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.

With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India. Gurugram – In its latest study...

Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...

Tech Blogs
  • 4 mins read

See, Sound and Show is how users decide about their smart devices

After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their buying...

Tech Blogs
  • 3 mins read

The world of Meta and its impact on smart devices

While all major OEMs are well equipped to deliver the immersive digital social world that Facebook kicks off with ‘Meta‘, 2022 will see AR/VR devices...

Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the...