Insights Pro
  • 4 mins read

Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic recall,...

Tech Blogs
  • 3 mins read

Xiaomi’s Flip – India’s 4G Magic Moment

While Reliance Jio is accredited with kick starting the 4G journey in India, the role of Xiaomi is no less in making hands 4G ready...

Tech Blogs
  • 2 mins read

Dissatisfaction with display, camera, and battery back-up among top 6 reasons triggering faster replacements among smartphone users in India.

Smartphone users are increasingly becoming content consumers leading to increased dissatisfaction of specifications helping consume content.  Audio likely to be added soon to the reasons....

Tech Blogs
  • 3 mins read

Logitech showcases progression on its ‘climate positive world’ agenda

Increasingly technology brands are going for climate friendly products. I recently attended Logitech’s launch of its First-ever MX Mechanical keyboards and MX Master 3S mouse....

Smartphone users under INR 30,000 find themselves compromising performance for price

Users dissatisfied with the price vs performance aspect with 86% agreeing that best-in-class performance in devices such as OnePlus One, POCO F1, Mi3, Redmi K20,...

Voice control is driving the usage of smart home in India

92% of the smart home users responded that voice-control has made it convenient to set up a smart home. More than 90% of users have...