Digital Moms – The Changing Frontiers of Motherhood – Mother’s Day Special Report
On Mother’s Day 2024, Techarc released a special report titled…
Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced…
Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
While appreciating the breadth in colours and designs in categories…
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava…
Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India
In view of iPhone 15 series launch, one of the…
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