Insights Pro 75 articles

Insights Pro
  • 6 mins read

From Discounting to Surging: How India’s Smartphone Pricing Flipped Between 2025 and 2026

India’s smartphone market split into two distinct pricing eras within eighteen months. Through calendar 2025, prices went nowhere; the Techarc price index fell to a...

Insights Pro
  • 5 mins read

Smart TVs power India’s busiest May yet, even as the smartphone middle splits in two 

May 2026 brought 80 unique device launches across smartphones, laptops, smart TVs, and tablets, the most for any May in our tracker, but the growth...

Insights Pro
  • 5 mins read

The Memory Price Shock: How India’s Smartphone Market Repriced Itself in 2025-26

Analysis of 79 models, 21 brands across 6 price tiers | Launched between Jan – Jun 2025 India’s smartphone market underwent a significant repricing cycle...

Insights Pro
  • 5 mins read

ADAS transitions to a standard baseline feature in automobiles with 76% of launches, including in affordable sub ₹10 Lakh segment 

April 2026 marked a major inflection point in India’s 4-wheeler launch calendar, delivering an unprecedented 110% year-on-year surge in model launches. The month characterised by an...

Insights Pro
  • 4 mins read

TWS earbuds in sub ₹10,000 are selling but not winning customers!

The TWS earbud brands have done a remarkable job of expanding the market of this wearable category, which also picked up during COVID-19, as every...

Insights Pro
  • 6 mins read

April 2026 Gadget Launch Report: OEM Shifts and the Decline of Budget Segments 

The consumer electronics industry witnessed a significant surge in product launches during April 2026. While activity accelerated across smartphones, smart TVs, and laptops compared to the previous...