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The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus…
Techarc mid-year review – India Smartphone Market
The 1H of 2023 (Jan-Jun) has been in line with expectations. However, it was not expected that the sales for…
Niche form factor of foldable smartphones expected to sell worth over ₹6,300 crore in 2023 in India
Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as…
Origin of smartphone brand no longer matters to consumers
Consumers make their decision to buy smartphones and other smart devices basis brand, quality, trustworthiness, value, and price that these…
Unnecessary overloading of features results in lower user satisfaction – Noise ColorFit Pro 4 GPS Smartwatch Reviews Analysis
Indian brand Noise has seen unprecedented growth in recent years within the wearables category, especially smartwatches. We analysed customer reviews…
The conscious cohorts of smartphone buyers in India
Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general…
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