7% of smartphone users are ‘on-the-edge’ of Delight;
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An analysis of laptop launches of 2025 (Jan-Sep) gives us a comprehensive view of where the market is headed. The OEMs are layering their laptops...
Techarc’s India Smartphone Festive Season Dashboard for 2025 brings comprehensive insights about the discounts and offers that leading brands have rolled out to excite customers...
From Innovation to Novelty Smartphones have over these past 2 decades absorbed so much in them that its challenging for the ecosystem to innovate beyond...
Snapshot of Festive Period Expectations Festive season is the season of discretionary shopping. This is the time of the year when people plan their buying...
There is a strong positive correlation between iPhone prices and ₹/$ equation. iPhone launch price has changed at an annual rate of 7.6% since 3rd...
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...