Research and Reports
Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives 60% weight to the brand while the product factors contribute…
Connected Consumers’ declining interest decelerating adoption rate of smart devices. OEMs will need to focus on creating value and experiences to keep them excited
Gurugram – There is a decline across smart devices among consumers in India. This was revealed in ‘India Connected Consumers…
98% of retailers in India accept Digital Payments embarking their Digital Transformation journey
MediaTek powered innovation has a key role to play in taking off digital payments among retailers in India. The sound…
37% of the respondents feel their next personal vehicle will be an Electric Vehicle
Other than low operational cost, the high load of technology seen as a key motivation to buy EVs. 68% of…
72% of the 5G smartphones to be purchased over next two years will be in the price range of Rs 10,000 – 30,000 as per consumers’ preference
With no 5G use case to use as a reference, consumers want to buy best 5G smartphones defined by the…
Apple and OnePlus smartphones lead in terms of user interest in their new edition launches of flagship models, finds Techarc study
Apple iPhone (number series) and OnePlus (number series) respectively lead in segments by OS, which is iOS and Android respectively….
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