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India estimated to sell 100 MN smartphones in 2H’24, 80% of them to be 5G
AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation,…
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22 out of 36 indigenous smart tech brands earn a rating of 4 or higher across the e-marketplaces they sell indicating their superior quality and acceptance among consumers including the youth
In its February 2024 report of India Smart Tech Brands…
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Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings
Gurugram – In a special report released on the eve…
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Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives…
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Connected Consumers’ declining interest decelerating adoption rate of smart devices. OEMs will need to focus on creating value and experiences to keep them excited
Gurugram – There is a decline across smart devices among…
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98% of retailers in India accept Digital Payments embarking their Digital Transformation journey
MediaTek powered innovation has a key role to play in…
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