Research and Reports 68 articles

Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...

Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the...

Owing to superior camera quality and battery performance, smartphone maker Tecno emerges as the ‘most rewarding smartphone brand’ in Rs 6,000-12,000 segment in India.

In a consumer study done by Techarc, it was revealed that Camera quality, Battery performance and Audio quality are the three important factors determining the...

Riding on the positive festive season sentiments, Smart TVs to show record sales of around 11-14 Mn, double than CY2020. Smartphones to continue being the largest contributor of Connected Devices in India.

Announcing the 2nd edition of the India Connected Consumer Devices Report, Techarc today said that Indians are expected to buy connected devices worth ₹ 3,12,689 crore in...

Samsung Galaxy S21 Ultra leads the Unboxing Score with an overall score of 789 way above industry benchmark of 505 for the smartphone models launched in 1H 2021 in India

The Unboxing Score analysis was done basis 178 variants announced by various Smartphone OEMs during Jan-Jun 2021.  The score is Techarc’s proprietary unique statistically driven...

MediaTek emerges as the preferred chipset partner for Smartphone OEMs in India

Out of total 117, 54 smartphone models were launched in 1H’21 (Jan-Jun) using a MediaTek SoC.  Qualcomm led the 5G smartphone launches with 20 out...